Productos

Double win: BORA is "Best Brand of the Year", BORA Classic 2.0 "Best Product of the Year"

06.2019

Special recognition for BORA with awards for “Best Brand of the Year” and “Best Product of the Year” for BORA Classic 2.0

Raubling. BORA Lüftungstechnik GmbH, manufacturer of innovative cooktop extractors, continues on the road to success. Being labelled “Best Brand of the Year” in the product category “cooktop extractor”, the company received a very special recognition. This award highlights this high-flying company’s exceptionally rigorous and succinct brand positioning and brand management strategies, both important success factors. BORA was first nominated in 2018 in the TOP 100 competition as one of the most innovative companies among German SMEs and was also considered for the Mittelstandspreis der Medien (Weimer Media Group award for SMEs) in 2018.

But that’s not all: After taking home the renowned iF DESIGN AWARD; the biggest innovation award worldwide – the Plus X Award – in the categories of Innovation, High Quality, Design, Ease of Use and Functionality; and the Red Dot Award: Product Design 2019, the product BORA Classic 2.0 has once again received the Plus X Award, this time for the “Best Product of the Year 2019”, despite only being launched a few months ago.

In the words of BORA’s founder Willi Bruckbauer, “We are delighted with all of the praise and recognition that our brand development has received. Within just a few years we have been able to build up a coveted, internally recognised brand from scratch and write our own success story. We are very proud of our company and the team behind it. And of course, the fact that BORA Classic 2.0 has received so many awards in a short space of time is proof of our outstanding sense of innovation. It reconfirms our claim, showing that we go the extra mile and are seen as a benchmark.”

About the Plus X Award

With an international, independent panel of experts from more than 80 different sectors and over 600 participating international brands, the Plus X Award is the biggest innovation award worldwide today for technology, sport and lifestyle. Deemed worthy of recognition are newly developed, innovative technologies, exceptional designs and intelligent, simple operating concepts – products that have at least one “Plus X” factor. The innovation award was started sixteen years ago as a project to protect and strengthen brands and trade, as well as to provide end consumers with better guidance. The “Best Product of the Year” is the highest accolade that a product can receive in the case of the Plus X Award. The award is based on the number of Plus X award seals of approval compared to competitors. The award for “Best Brand of the Year”, which is also only awarded once a year, works on a similar basis.

Sobre la empresa

BORA desarrolla y produce innovadores electrodomésticos integrables prémium con diseño de alta gama para la cocina. El grupo empresarial germano-austriaco posiciona internacionalmente su cartera de productos con el eslogan «More than cooking». Desde su fundación en 2007 por Willi Bruckbauer, la empresa BORA se cuestiona todo aquello a lo que estamos acostumbrados. La misión: Revolucionamos la cocina como espacio vital. Con productos extraordinarios para experiencias extraordinarias.

Todo empezó con los innovadores sistemas de extracción de superficie que, gracias a una tecnología inteligente, aspiran los vapores de cocción hacia abajo y se siguen desarrollando constantemente con la exigencia de perfección propia de BORA. La cartera de productos se amplió con los sistemas de vapor y horneado, seguidos de los sistemas de refrigeración y congelación y los sistemas de limpieza y lavado. Con el objetivo de continuar ofreciendo en el futuro la mejor experiencia culinaria a fans y clientes de BORA, se trabaja constantemente tanto en la gama como en la live experience ofrecida. Los productos de BORA se caracterizan por un máximo rendimiento, una limpieza fácil y un manejo sencillo. Gracias a su diseño atemporal, se integran sin problemas en todo tipo de cocinas y garantizan aire limpio y vista libre en el espacio de la cocina.

BORA cuenta con más de 750 empleados alrededor del mundo, distribuidos, en particular, entre sus sedes de Raubling, Niederndorf y Sídney y, por supuesto, en la tienda insignia de Herford. Actualmente, los productos de BORA se venden por todo el mundo, en más de 40 países. El grupo empresarial BORA es un interesante empleador, merecedor de múltiples galardones, cuyos productos han recibido numerosos premios de diseño de renombre internacional.

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