Products

Double win: BORA is "Best Brand of the Year", BORA Classic 2.0 "Best Product of the Year"

06.2019

Special recognition for BORA with awards for “Best Brand of the Year” and “Best Product of the Year” for BORA Classic 2.0

Raubling. BORA Lüftungstechnik GmbH, manufacturer of innovative cooktop extractors, continues on the road to success. Being labelled “Best Brand of the Year” in the product category “cooktop extractor”, the company received a very special recognition. This award highlights this high-flying company’s exceptionally rigorous and succinct brand positioning and brand management strategies, both important success factors. BORA was first nominated in 2018 in the TOP 100 competition as one of the most innovative companies among German SMEs and was also considered for the Mittelstandspreis der Medien (Weimer Media Group award for SMEs) in 2018.

But that’s not all: After taking home the renowned iF DESIGN AWARD; the biggest innovation award worldwide – the Plus X Award – in the categories of Innovation, High Quality, Design, Ease of Use and Functionality; and the Red Dot Award: Product Design 2019, the product BORA Classic 2.0 has once again received the Plus X Award, this time for the “Best Product of the Year 2019”, despite only being launched a few months ago.

In the words of BORA’s founder Willi Bruckbauer, “We are delighted with all of the praise and recognition that our brand development has received. Within just a few years we have been able to build up a coveted, internally recognised brand from scratch and write our own success story. We are very proud of our company and the team behind it. And of course, the fact that BORA Classic 2.0 has received so many awards in a short space of time is proof of our outstanding sense of innovation. It reconfirms our claim, showing that we go the extra mile and are seen as a benchmark.”

About the Plus X Award

With an international, independent panel of experts from more than 80 different sectors and over 600 participating international brands, the Plus X Award is the biggest innovation award worldwide today for technology, sport and lifestyle. Deemed worthy of recognition are newly developed, innovative technologies, exceptional designs and intelligent, simple operating concepts – products that have at least one “Plus X” factor. The innovation award was started sixteen years ago as a project to protect and strengthen brands and trade, as well as to provide end consumers with better guidance. The “Best Product of the Year” is the highest accolade that a product can receive in the case of the Plus X Award. The award is based on the number of Plus X award seals of approval compared to competitors. The award for “Best Brand of the Year”, which is also only awarded once a year, works on a similar basis.

About the company

BORA develops and produces innovative premium built-in kitchen appliances with impressive design standards. The German-Austrian company group positions its portfolio internationally with the claim ‘More than cooking’. Since Willi Bruckbauer founded BORA in 2007, the company has been committed to questioning the ordinary. The mission: we are revolutionising the kitchen as a living space. With extraordinary products for extraordinary experiences.

The story began with the innovative cooktop extractor systems, which use intelligent technology to draw cooking vapours downwards and are continually evolving thanks to BORA’s own drive for perfection. The product portfolio has since been expanded to include steam cooking and baking systems, followed by refrigeration and freezing systems as well as cleaning and washing-up systems. The product ranges and live experiences undergo ongoing development to ensure that BORA fans and customers can continue to enjoy the very best cooking experiences. BORA products are characterised by outstanding performance, simple cleaning and simple operation. Thanks to their timeless design, they fit perfectly into any kitchen, where they provide fresh air and a clear view.

BORA employs over 750 people worldwide, primarily at its sites in Raubling, Niederndorf and Sydney as well as in its Flagship Store in Herford. The company sells its products in more than 40 countries all over the world. The BORA company group is an attractive, multi-award-winning employer whose products have received multiple internationally renowned design awards.

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