The year 2020 is off to a triumphant start with the successful BORA Classic 2.0 and BORA Pure receiving more prestigious awards and the new BORA X Pure picking up awards before it has even officially launched.
BORA X Pure, the new addition to the compact product range, will celebrate its official première at the EuroCucina international trade fair in Milan. The new BORA X Pure boasts an extra-wide cooktop with a distinctive air inlet nozzle. Surface induction allows for maximum flexibility in terms of where you place your pots and pans. This compact system is extremely intuitive with its sControl touch controls.
The BORA building opposite BORA’s birthplace – the werkhaus – has long been the company’s head office, but it will celebrate its reopening in March after undergoing a spectacular, full renovation.
The BORA – hansgrohe cycling team is aiming high to top the 2020 WorldTour rankings, a big ambition that benefits us too as their sponsor. It gives us even greater publicity and expands our reach, maintaining our shared values of dynamism and movement.
We are continuing to invest in research and development to ensure we have what it takes to remain at the forefront of cooktop extractor system innovations. Digitalisation is a top priority across all areas of the business.