BORA
We want to make cooking easier for people and enable them to enjoy a healthier lifestyle and more attractive kitchen environments. We offer our customers a holistic concept with perfectly coordinated products that cover all workflows in the kitchen.
Willi Bruckbauer is the heart of BORA: a visionary, a creative mind and the driving force behind the revolutionary cooktop extractor systems. With over 20 years of experience in the kitchen industry, the qualified master joiner has an excellent understanding of the essential requirements for a modern kitchen: designing a living space that combines functionality with aesthetics and delights every day anew.
Classic extractor hoods do not fulfil this requirement. They are loud, inefficient and unsightly. They also significantly restrict creative freedom when designing kitchens. gocWilli Bruckbauer’s vision was to develop a powerful extractor system that fulfils the highest technical and aesthetic criteria. His relentless inventive spirit resulted in a groundbreaking solution that extracts cooking vapours more effectively than ever before.
Only by being open-minded and inquisitive, and questioning the status quo can we be progressive.
We are driven by innovation – we rethink the kitchen, question conventions and courageously strike out in new directions. Our aim is to develop kitchen solutions that are not only functional but also aesthetically appealing and inspiring. With our innovative cooktop extractor systems, high-performance professional steam ovens and sophisticated refrigeration and freezing systems, we are creating a whole new dimension of cooking and living. Our products combine outstanding technical precision with timeless design and maximum user friendliness. This results in living spaces that impress, enrich everyday life – and form the basis for extraordinary cooking experiences.
The research and development centre in Niederndorf is BORA’s hotbed of innovation. The site also houses our Marketing, Product Management, International Order Processing and Customer Service departments.
Raubling was the birthplace of BORA – and is still home to our head office with our Administration, Finance and IT departments as well as the BORA Academy.
BORA Herford has been a central site in the heart of the kitchen furniture industry since October 2023 and hosts the annual BORA Experience Days each September.
A new era: the team has competed as Red Bull - BORA - hansgrohe since the Tour de France 2024, strengthened by Olympic gold medallist Primož Roglič.
235 wins with BORA as the main sponsor, including 27 national championship titles and 1 world championship title.
With a focus on stage races and general classification specialists, Jai Hindley won the first Grand Tour podium position for BORA - hansgrohe at the Giro d’Italia as well as overall victory in the maglia rosa.
The team stays true to its principal of promoting young talent and impresses with its open-minded approach to unusual solutions, which have led to athletes joining it from the worlds of mountain biking, ski mountaineering, mountain running and biathlon.
Since first becoming main sponsor in 2015 and establishing the main sponsorship partnership with hansgrohe in 2017, the team has greatly developed. Peter Sagan, Pascal Ackermann and Sam Bennett have significantly contributed to its success.
“The end of the extractor hood” – this vision gave rise to the establishment of BORA, with the aim of creating more attractive kitchens as living spaces. We regard the kitchen as the heart of the home where people come together and create the freedom for unique design.
BORA opens the Herford site, launches new product categories and highlights such as BORA M Pure and BORA QVac, celebrates the completion of the building in Niederndorf and inspires at the Experience Days.
Jai Hindley triumphs at the Giro d’Italia, the BORA X BO is award-winning, the groundbreaking ceremony is held for the new BORA Herford site and over 450 BORA employees enjoy their employer branding highlight at a team event in Mallorca.
Launch of BORA X BO, BORA S Pure, BORA X Pure, BORA Pure and BORA Classic 2.0, investments in research & development, multiple awards and second place in the UCI WorldTour team rankings with stage victories at all three Grand Tours.
New BORA company building in Niederndorf, exhibitor at EuroCucina and area30, first Monument victory at Paris–Roubaix and yellow jersey at the Tour de France by Peter Sagan grab attention.
New development of BORA Basic with surface induction, BORA moves into its building in Raubling, main sponsor of the cycling team BORA–Argon 18, first Tour de France, use of the BORA Cooking Truck and BORA in the Air, number of employees reaches three figures, market launch of BORA Professional 2.0 and start of the BORA Revolution Tour.
Market launch of BORA Basic as a compact system, new head office in Raubling opens with its own training centre, first TV advert, 47 employees, opening of a showroom in Sydney and further international expansion in 29 countries.
Market launch of BORA Classic, start of international expansion with subsidiaries in Austria and Australia, first trade fair appearance at EuroCucina and establishment of sponsorship with Team Netapp-Endura.
Development of the first prototypes and patent registration for BORA Professional, establishment of BORA Lüftungstechnik GmbH by Willi Bruckbauer with the aim of rethinking the kitchen, market launch of BORA Professional and expansion.
Doers’ work with passion and commitment every day to help us achieve success. We promote good health and great performances from our employees, and foster their potential.
Cook meals and eat healthily: the ‘Hälzybas’ at the two sites enable employees to enjoy a healthy lunch made with organic, regional ingredients – completely free of charge. This literally brings together employees from different teams around the same table. The company uses this good nutrition to support its employees’ health.
