BORA - Our history


Development of an initial prototype



First patent registration, BORA Professional 



Establishment of BORA Lüftungstechnik GmbH 



Launch of BORA Professional



Receipt of the award ‘365 Orte im Land der Ideen’ (365 Places in the Land of Ideas), innovation competition



Launch of BORA Classic

Receipt of the ‘Deutscher Gründerpreis’ (German Entrepreneurs’ Award) in the startup category



Start of international expansion

First exhibition stand at ‘EuroCucina’ in Milan

Development of the sports sponsorship in the field of professional cycling  



Launch of BORA Basic as a compact system

Opening of the new head office in Raubling

Broadcasting of the first TV advert



Opening of a showroom in Sydney



New development: BORA Basic with surface induction

Spatial expansion by moving into the BORA building in Raubling

Main sponsor of the cycling team ‘BORA – Argon 18’

First Tour de France participation as team ‘BORA – Argon 18’

First use of the BORA Cooking Truck, BORA in the air



Receipt of the German Brand Award 2016, BORA Lüftungstechnik GmbH



Launch of BORA Professional 2.0

Start of the BORA Revolution Tour, BORA Cooking Truck

Groundbreaking ceremony for the BORA company building in Niederndorf, Austria

Main sponsor of the cycling team ‘BORA – hansgrohe’, participation in the UCI WorldTour

Signing of the three-time world champion Peter Sagan



Move into the BORA company building in Niederndorf, Austria



Launch of BORA Pure

Launch of BORA Classic 2.0



Launch of BORA X Pure

Launch of BORA Professional 3.0

Completion of the expanded BORA building in Raubling



About the company:

Since 2007, BORA Lüftungstechnik GmbH, headquartered in Raubling, Upper Bavaria, has successfully developed and sold cooktop extractor systems that draw vapours downwards thanks to the use of patented technology. The innovative BORA Professional, BORA Classic, BORA X Pure, BORA Pure and BORA Basic product ranges are now sold in 60 countries worldwide.

BORA founder Willi Bruckbauer has a vision: the end of the extractor hood. The patented product that he has developed offers multiple benefits: the high-quality systems are more effective than conventional extractor hoods, very quiet, energy saving and easy to clean. They enable maximum design freedom for kitchens and a clear view.

The company received its first award within the scope of the innovation contest 365 Orte im Land der Ideen (365 Places in the Land of Ideas) back in 2009, followed by the German Entrepreneurs’ Award, Red Dot Awards, Plus X Awards, German Design Awards, Iconic Awards, German Brand Award, Good Design Awards, iF Design Awards and others.

For further information, please visit www.bora.com.



Klaudia Meinert


Tel. +49(0)89-7599905-11


derks brand management consultants

Strähuberstr. 18

81479 Munich



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