01_BORA App gewinnt Best of Corporate Publishing Preis 2015 in Gold_2015-06 Juni (3).jpg
06.06.2015

BORA app receives Gold Best of Corporate Publishing Award 2015

BORA app receives Gold Best of Corporate Publishing Award 2015

Raubling. BORA Lüftungstechnik GmbH, the manufacturer of innovative cooktop extractors, is the gold award winner of the Best of Corporate Publishing (BCP) Award 2015. The company received the award in the Digital Media-Mobile B2C category for the development of the app version of its new digi-tal catalogue, the BORA customer handbook, at the BCP-Corporate-Publishers Night in the Old Con-gress Hall in Munich.

“The BORA customer handbook is an app that presents product benefits to kitchen purchasers in a simple and highly attractive manner. The replacement of the printed catalogue with a digital medium has been a complete success”, commented the judging panel in explanation of its decision. The app transports the BORA brand world onto tablets and smartphones in a diverse, multimedia and interac-tive manner. It is characterised by simple elegance and intuitive usability. Films that present the bene-fits of BORA, an animation to clearly explain the innovative BORA principle, photo galleries, a compre-hensive overview of the three product lines and full information about the professional cycling team BORA – ARGON 18 enable users to instantly immerse themselves in the world of BORA. BORA com-missioned the Munich agency “open the door and cheesecake” to create the app.

The BCP is Europe’s largest corporate communication competition, receiving 729 entries for the thir-teenth competition – a new record in the history of the award. More than 160 judges thoroughly re-viewed publications such as customer and employee magazines, business reports, corporate books and videos in 28 different categories. The judging panel consisted of experts from the fields of journal-ism, art management, marketing and corporate communication, and focussed on not only the quality of the content but also the documented distribution concepts and signs of efficiency.

About the company:

Since 2007, BORA Lüftungstechnik GmbH, headquartered in Raubling, Upper Bavaria, has successfully developed and sold cooktop extractor systems that draw vapours downwards thanks to the use of pa-tented technology. The innovative BORA Basic, BORA Classic and BORA Professional product ranges, all of which use downdraft systems, are now sold in 24 European countries. In 2012, the company ex-panded to Australia and New Zealand. BORA Lüftungstechnik GmbH received an award within the scope of the innovation contest 365 Orte im Land der Ideen (365 Places in the Land of Ideas) in 2009, as well as the Deutsche Gründerpreis (German Entrepreneurs’ Award) in the start-up category in 2010, the red dot award in 2012, the Plus X Award 2013 and 2015/2016, the Interior Innovation Award-Winner 2015 - and finally, the Gold Best of Corporate Publishing Award in 2015. For further in-formation, please visit www.bora.com.

 

Contact:

Klaudia Meinert

klaudia.meinert@derks-bmc.de 

Tel. 089-7599905-11

 

derks brand management consultants

Strähuberstr. 18

81479 München

www.derks-bmc.de 

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