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11.02.2016

BORA is once again hosting the ‘German amateur master chef’ competition

It’s back! BORA is once again hosting the ‘German amateur master chef’ competition in 2016 in cooperation with Johann Lafer and TEUBNER

Raubling. BORA Lüftungstechnik GmbH, manufacturer of innovative cooktop extractors, is launching the ‘German amateur master chef 2016’ competition. This will once again be organised in partnership with popular celebrity chef Johann Lafer and TEUBNER Verlag, a prestigious publishing house known for its premium-quality cookbooks.

Ambitious talents can put their favourite home-made recipes to the test until 30 June 2016 by submitting them at www.bora-deutschermeister.de. In doing so, their imagination has almost free rein. The only constraint is that they must create a three-course menu using six ingredients from a set shopping basket. The judges, BORA founder Willi Bruckbauer, celebrity chef Johann Lafer and GRÄFE UND UNZER cookbook expert Bernhard Kellner, will choose their three favourite entrants. These will then receive the opportunity to demonstrate their culinary skills at the final in Raubling in October. In addition to receiving the title ‘German amateur master chef 2016’, the winner will also enjoy a spectacular BORA in the air event: dinner with selected friends in the BORA Cooking Truck. The second and third place runners-up will get to enjoy an evening with their very own BORA chef in a group of up to six people, while those who come forth through to thirtieth can look forward to great prizes from BORA and premium TEUBNER cookbooks.

BORA first launched the competition in 2015. The many highly sophisticated recipes confirmed an exceptionally high standard and led to the decision to establish the ‘German amateur master chef’ competition as a recurring event. This year’s competition will once again be supported by numerous activities on www.bora-deutschermeister.de, Facebook, Instagram and the Microsoft web portal msn.de as well as through flyers in the gourmet magazine ‘Der Feinschmecker’ and by BORA partners in the book and kitchen retail industries.

About the company:

Since 2007, BORA Lüftungstechnik GmbH, headquartered in Raubling, Upper Bavaria, has successfully developed and sold cooktop extractor systems that draw vapours downwards thanks to the use of patented technology. The innovative BORA Basic, BORA Classic and BORA Professional product ranges, all of which use downdraft systems, are now sold in 28 European countries. In 2012, the company expanded to Australia and New Zealand. BORA Lüftungstechnik GmbH received an award within the scope of the innovation contest 365 Orte im Land der Ideen (365 Places in the Land of Ideas) back in 2009 as well as the Deutsche Gründerpreis (German Entrepreneurs’ Award) in the start-up category in 2010, the red dot award in 2012, the Plus X Award 2013 and 2015/2016, the Interior Innovation Award – Winner 2015, the Gold Best of Corporate Publishing Award 2015, the German Design Award 2016 and the Iconic Award 2016: Interior Innovation. For further information, please visit www.bora.com.

 

Contact:

Klaudia Meinert

klaudia.meinert(at)derks-bmc.de 

Tel. 089-7599905-11

 

derks brand management consultants

Strähuberstr. 18

81479 Munich

www.derks-bmc.de 

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