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13.09.2020

BORA Factsheet

Facts and figures

Name: BORA Lüftungstechnik GmbH named after one of the world’s strongest katabatic winds.

Year of establishment: 2007

Founder: Willi Bruckbauer (b. 1967 in Rosenheim, Germany), carpenter, owner of werkhaus and founder of BORA

Employees: 350

Distribution partners: 7,500 worldwide

Countries: 60 in Europe, Middle and Far East, Australia and New Zealand

 

The BORA principle: downdraft cooktop extractors are based on a simple principle of physics: the BORA system draws away vapours and odours at a greater speed than they rise. The result: the vapour is completely extracted.

Vision: the end of the extractor hood. BORA is revolutionising the design and function of kitchens.

Position: BORA is a premium brand committed to developing the most efficient cooktop extractors and cooktops on the market. In doing so, it focuses on excellent quality, an eye for detail and unique design with outstanding customer benefits.

Objectives:

Growth Brand awareness Zero-error management Best in Class’ service

Awards:

365 Orte im Land der Ideen (365 Places in the Land of Ideas) (2009) Deutscher Gründerpreis (German Entrepreneurs’ Award) (2010) Red Dot Awards (2012, 2017, 2019, 2020) Plus X Awards (2013, 2015, 2017, 2019, 2020) German Design Awards (2016, 2018, 2020) Iconic Awards (2016, 2019) German Brand Award (2016) Good Design Awards (2017, 2019) TOP 100 (2018) iF Design Awards (2019, 2020) and others

Products:

BORA Professional 3.0 BORA Professional 2.0 BORA Classic 2.0 BORA X Pure BORA Pure BORA Basic

Advantages:

Like cooking in the fresh air Effective and quiet Extremely simple to clean Saving energy made easy Quality made in Germany & Austria Design freedom without an annoying extractor hood Clear view when cooking

 

For press enquiries about BORA

Klaudia Meinert

klaudia.meinert(at)derks-bmc.de

Tel. +49(0)89-7599905-11

 

derks brand management consultants

Strähuberstr. 18

81479 Munich

www.derks-bmc.de

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