22.03.2022

BORA Facts and figures

Name: BORA Lüftungstechnik GmbH named after one of the world’s strongest katabatic winds.

Year of establishment: 2007

Founder: Willi Bruckbauer (b. 1966 in Rosenheim, Germany), carpenter, owner of werkhaus and founder of BORA

Employees: 400

Distribution partners: 8,000 worldwide

Countries: 60 in Europe, Middle and Far East, Australia and New Zealand

 

Vision: The End of Normal.

Mission:  We are revolutionising the kitchen as a living space. With extraordinary products for extraordinary experiences.

Position: BORA is a premium brand committed to developing the most efficient cooktop extractors and cooktops on the market. In doing so, it focuses on excellent quality, an eye for detail and unique design with outstanding customer benefits.

Objectives:

Brand awareness 'Best in Class' service Growth

Awards:

365 Orte im Land der Ideen (365 Places in the Land of Ideas) (2009) Deutscher Gründerpreis (German Entrepreneurs’ Award) (2010) Red Dot Awards (2012, 2017, 2019, 2020, 2021) Plus X Awards (2013, 2015, 2017, 2019, 2020, 2021, 2022) German Design Awards (2016, 2018, 2020, 2021, 2022) Iconic Awards (2016, 2019) German Brand Award (2016) Good Design Awards (2017, 2019) TOP 100 (2018) iF Design Awards (2019, 2020, 2021) and others

Products:

BORA X BO BORA multi drawer BORA Professional 3.0 BORA Classic 2.0 BORA S Pure BORA X Pure BORA Pure BORA Basic

 

For press enquiries about BORA

Klaudia Meinert

klaudia.meinert(at)derks-bmc.de

Tel. +49(0)89-7599905-11

 

derks brand management consultants

Strähuberstr. 18

81479 Munich

www.derks-bmc.de

Share

More news

Show all news