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Giro d’Italia
Sales Partner Event 
in Milan
30 May – 1 June 2020


The Giro d’Italia is the first Grand Tour of the season and a big highlight with stunning landscape, fantastic sportive performances, and sometimes dramatic,
sometimes absolutely beautiful surprises. After the Grande Partenza in Milan, the Giro will lead the peloton over 21 stages and 3579 kilometres to
Milan, where the winner of the “Maglia Rosa”, the pink jersey for the overall winner, will be crowned. After three weeks of racing, the Giro finishes with an
individual time trial on the famous Piazza Duomo in Milan, where the best riders in the General Classification will fight for every second to reach the top of
the podium. 

Please be our guest and join the BORA Budapest Experience from 30th May – 1st June 2020.

What’s on the menu?
•    an inspirational BORA training session and product demonstration, BORA live cooking with culinary highlights
•    a guided cycling tour around the beautiful and historic city of Milan 
•    experience the Grand Final of the Giro d’Italia at the finish line on the Piazza Duomo 
•    Meet & Greet with our BORA – hansgrohe riders after the race


Please register before the 2nd May 2020 then.

Your registration
Arrival and departure

The official programme starts on Saturday, 30th May at 12:00 PM, please plan your arrival accordingly. Your departure can be organised individually on
Monday, 1st June. A hotel room is booked for you for the weekend.

Bike Ride

For the bike ride BORA offers you a BORA - hansgrohe jersey and bibshorts. A helmet and bike will also be provided to you for the duration of the event.

Two weeks ahead of the event we will send you some more detailed information. 

If you have any questions, please feel free to contact us at

We look forward to seeing you soon in Milan!