Another award for BORA Basic: German Design Award Winner 2016
BORA receives the German Design Award 2016 from the German Design Council
Raubling. BORA Lüftungstechnik GmbH, a manufacturer of innovative cooktop extractors, has been presented with German Design Award 2016, a prestigious international award from the German Design Council. The expert judging panel named the BORA Basic with surface induction winner in the kitchen category as a result of its outstanding design quality. The award, which identifies and celebrates unique design trends, is regarded as one of the most prestigious design competitions in the world and is highly respected in specialist circles and beyond.
The outstanding performance of BORA Basic, the newest addition to the Bavarian company’s range, in the international product and design arena was therefore once again confirmed. Only launched on the market in 2013, the cooktop extractor system received several prestigious awards within the shortest of times.
BORA Basic – the product
The award-winning premium product is a compact system comprising a cooktop with an integrated extractor in the centre and offers demanding amateur chefs maximum performance with timeless elegance: surface induction, innovative touch-operated round slider technology and a premium-quality, stainless steel air inlet nozzle are all features of the compact and user-friendly all-in-one system. The induction cooktop with a width of 83 cm enables users to simultaneously cook with four large pots and pans without any area restrictions. BORA Basic can be installed in any kitchen in just a matter of minutes, is available as an exhaust air or recirculating air model and offers optimum properties with regard to cleaning and maintenance: the moving parts of the cooktop extractor can be easily dismantled.
The award organisers: German Design Council
The German Design Award is presented by the German Design Council, which was established as a foundation in 1953 at the initiative of the German Parliament. It helps the business world to consistently strive to achieve brand value through design. The German Design Council is regarded as a world-leading centre of expertise on communication and brand guidance within the field of design. The judging panel was accordingly made up of prominent experts from the fields of business, academia and science, as well as the design industry.
About the company:
Since 2007, BORA Lüftungstechnik GmbH, headquartered in Raubling, Upper Bavaria, has successfully developed and sold cooktop extractor systems that draw vapours downwards thanks to the use of patented technology. The innovative BORA Basic, BORA Classic and BORA Professional product ranges, all of which use downdraft systems, are now sold in 24 European countries. In 2012, the company expanded to Australia and New Zealand. BORA Lüftungstechnik GmbH received an award within the scope of the innovation contest 365 Orte im Land der Ideen (365 Places in the Land of Ideas) back in 2009 as well as the German Entrepreneurs’ Award in the start-up category in 2010, the red dot award in 2012, the Plus X Award 2013 and 2015/2016, the Interior Innovation Award – Winner 2015, the Best of Corporate Publishing Award Gold 2015 and the German Design Award 2016. For further information, please visit www.bora.com.
derks brand management consultants