BORA Professional named winner at the Iconic Awards 2016
BORA Professional named winner at the Iconic Awards 2016: Interior Innovation
Raubling. BORA Lüftungstechnik GmbH, a manufacturer of innovative cooktop extractors, was among the winners selected by an expert judging panel from the German Design Council for the Iconic Awards 2016: Interior Innovation. BORA Professional pitted itself against an array of premium international entries to be named “best of best” at imm cologne. This latest award further confirms that the premium-quality vapour extraction system offers outstanding performance in the international product and design environment.
“According to the judges, the submitted and winning entries for the Iconic Awards 2016: Interior Innovation impressively demonstrated that they have what it takes to compete internationally”, commented Andrej Kupetz, chair of the judging panel and General Manager of the German Design Council.
BORA Professional – the product
BORA Professional is a premium product and the perfect solution for demanding chefs: an efficient yet elegant cooktop extractor, which can be stylishly integrated into customised kitchen designs without being overly dominant. For ambitious amateur chefs, the extractor is an indispensable masterpiece that has set standards since 2007: the generously sized cooktop with a depth of 54 cm offers enough space for two large pots or pans to be placed behind one another. Whether surface induction, induction, a HiLight cooktop with or without a roaster, a Hyper or gas cooktop, a wok cooktop or a Tepan stainless steel grill: BORA Professional offers endless design possibilities as all systems can be freely combined and are available as recirculating or exhaust air models. The solid, stainless steel rotary knobs make a clear statement with an eye-catching appearance and excellent user-friendliness. They offer functions that would usually only be expected in large-scale catering facilities.
The award organisers: German Design Council
The German Design Council, which introduced the new ‘Iconic Awards’ competition, was established as a foundation in 1953 on the initiative of the German Bundestag. It supports the business sector in all design-related matters and is world’s leading centre of expertise for communication within the field of design. The 200 or so foundation members include designers, companies, associations and institutions for whom design is an important economic and cultural factor as well as an unmistakeable USP. The new award supersedes the former Interior Innovation Award as a logical development of this and aims to further strengthen a successful format and make it future proof.
About the company:
Since 2007, BORA Lüftungstechnik GmbH, headquartered in Raubling, Upper Bavaria, has successfully developed and sold cooktop extractor systems that draw vapours downwards thanks to the use of patented technology. The innovative BORA Basic, BORA Classic and BORA Professional product ranges, all of which use downdraft systems, are now sold in 24 European countries. In 2012, the company expanded to Australia and New Zealand. BORA Lüftungstechnik GmbH received an award within the scope of the innovation contest 365 Orte im Land der Ideen (365 Places in the Land of Ideas) back in 2009 as well as the German Entrepreneurs’ Award in the start-up category in 2010, the red dot award in 2012, the Plus X Award 2013 and 2015/2016, the Interior Innovation Award – Winner 2015, the Best of Corporate Publishing Award Gold 2015, the German Design Award 2016 and the Iconic Awards 2016: Interior Innovation. For further information, please visit www.bora.com.
derks brand management consultants