Data protection statement

General information

We are delighted that you visit our website and thank you for your interest. The following contains information on how we handle your personal data when you use our website. Personal data means all data with which you can be identified personally.

Personal information

According to Section 4 No.1 of the GDPR, "personal data" means any information relating to an identified or identifiable natural person (hereinafter "data subject"); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.

Controller

The controller of data processing on this website as defined in the General Data Protection Regulation (GDPR) is "
BORA Vertriebs GmbH & Co KG
Innstrasse 1
6342 Niederndorf
+435373622500
support@bora.com
The controller for processing personal data is the natural person or legal entity who alone or together with others decides the purposes and methods of processing personal data.

Data Protection Officer

The controller has appointed a Data Protection Officer for this website, who can be reached at: "Bernhard Johne, Innstraße 1, 1.6342 Niederndorf, +498035907168, dataprotection@bora.com"
 

The applicable data protection regulation gives you rights in relation to the controller with regard to the processing of your personal data (access and intervention rights). The information below explains these rights:
 

  • Right of access pursuant to Article 15 GDPR: In particular, you have the right to information about the personal data we process that concerns you, the purposes of the processing, the categories of personal data concerned, the recipients or categories of recipient to whom the personal data have been or will be disclosed, the envisaged period for which the personal data will be stored, or, if not possible, the criteria used to determine that period, the existence of the right to request from the controller rectification or erasure of personal data or restriction of processing of personal data or to object to such processing, the right to lodge a complaint with a supervisory authority, where the personal data is not collected from the data subject, any available information as to its source, the existence of automated decision-making, including profiling, and, as required, meaningful information about the logic involved, as well as the significance and the envisaged consequences of such processing for the data subject, as well as the notification obligation regarding rectification or erasure of personal data or restriction of processing information, which guarantees exist with regard to the sharing of your data with third countries pursuant to Article 46 GDPR;
     
  • Right to rectification pursuant to Article 16 GDPR: You have a right to obtain from us without undue delay the rectification and/or completion of inaccurate personal data that concerns you;
     
  • Right to erasure pursuant to Article 17 GDPR: You have the right to have your personal data erased subject to the conditions of Article 17(1) GDPR. However, this right does not apply, in particular, if the processing is necessary for exercising the right of freedom of expression and information, for compliance with a legal obligation, on grounds of public interest or for the establishment, exercise or defence of legal claims;
     
  • Right to restriction of processing pursuant to Article 18 GDPR: You have the right to the restriction of processing of your personal data, so long as the accuracy of the personal data contested by you is checked, if you oppose the erasure of the personal data due to improper data processing and request the restriction of its use instead; if you need your data for the establishment, exercise or defence of legal claims, since we no longer need this data for the purposes of the processing or if you objected to processing for reasons of your special situation, pending verification of whether the legitimate grounds of the controller override those of the data subject;
     
  • Notification obligation regarding rectification or erasure of personal data or restriction of processing pursuant to Article 19 GDPR: If you have asserted your right to obtain rectification, erasure or restriction of your personal data from the controller, the controller is obliged to notify all the recipients to whom the personal data affected was disclosed of this rectification or erasure of the data or the restriction of the processing, unless this proves impossible or involves disproportionate effort. You have the right to be notified of these recipients.
     
  • Right to data portability pursuant to Article 20 GDPR: You have the right to receive the personal data that concerns you, which you have provided to us, in a structured, commonly used and machine-readable format, and have the right to transmit this data to another controller, where technically feasible.
     
  • Right to withdraw consent pursuant to Article 7(3) GDPR: You have the right to withdraw consent for processing data at any time with future effect. In the event of withdrawal, we will erase the relevant data with undue delay, provided that further processing cannot be based on a legal basis for processing without consent. The withdrawal of consent does not affect the legality of the processing carried out on the basis of the consent up until the point of withdrawal;
     
  • Right to lodge a complaint pursuant to Article 77 GDPR: If you consider that the processing of personal data relating to you infringes the GDPR, you have, without prejudice to any other administrative or judicial remedy, the right to lodge a complaint with a supervisory authority, in particular in the Member State of your habitual residence, place of work or place of the alleged infringement.

IF WE PROCESS YOUR PERSONAL DATA AS PART OF A CONSIDERATION OF INTERESTS ON THE BASIS OF OUR PREDOMINANT LEGITIMATE INTEREST, YOU HAVE THE RIGHT TO OBJECT, ON GROUNDS RELATING TO YOUR PARTICULAR SITUATION, TO THE PROCESSING OF PERSONAL DATA THAT CONCERNS YOU WITH FUTURE EFFECT.

IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL NO LONGER PROCESS THE DATA CONCERNED. HOWEVER, WE RESERVE THE RIGHT TO CONTINUE TO PROCESS THE PERSONAL DATA IF WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING WHICH OVERRIDE YOUR INTERESTS, RIGHTS AND FREEDOMS OR FOR THE ESTABLISHMENT, EXERCISE OR DEFENCE OF LEGAL CLAIMS.

IF WE PROCESS YOUR PERSONAL DATA FOR DIRECT MARKETING PURPOSES, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF THE PERSONAL DATA CONCERNED FOR THE PURPOSE OF THIS SORT OF ADVERTISING. YOU CAN EXERCISE THE RIGHT TO OBJECT AS DESCRIBED ABOVE.

IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL NO LONGER PROCESS THE DATA CONCERNED FOR DIRECT MARKETING PURPOSES.

The duration of storage of personal data is measured according to the particular statutory retention period (e.g. retention periods concerning tax and commercial law). Once the period has expired, the data concerned is erased as a matter of routine, provided that it is no longer required for the fulfilment or development of a contract and/or there no longer remains a legitimate interest for further retention on our part.

On this website we offer our customers a warranty extension of one year. You must register yourself and your BORA system and maintain the registration for the duration of the warranty extension. If the data is deleted before the warranty extension expires, it can no longer be granted. The warranty extension is possible within two years from the date of installation.

The following personal data is requested by the registration:

  • FD number
  • System variant
  • Date of installation
  • Salutation
  • First name
  • Surname
  • Country
  • eMail address
  • Registration code

bora.com

If you visit our website for information purposes only, i.e. if you do not register with us or share information with us in any other way, we collect only the personal data that your browser transfers to our server (“server log files”). If you access our website, we collect the following data, which is a technical requirement for us to be able to display the website to you:

  • The website visited
  • Date and time at the moment of access
  • Amount of data sent in bytes
  • Source/reference, from where you accessed the page
  • Browser used
  • Operating system used
  • IP address used (if required: anonymised)

The processing is carried out pursuant to point (f) of Article 6(1) GDPR on the basis of our legitimate interest in improving the stability and functionality of our website. The data is neither shared nor used in any other way. However, we reserve the right to check the server log files subsequently, should there be solid grounds to indicate unlawful use.

To make our website attractive to visit and to enable the use of certain functions, we use cookies on various web pages. These are small text files, which are placed on your end-device. Some of the cookies we use are deleted after the end of the browser session, i.e. once your browser has closed (session cookies). Other cookies remain on your end-device and enable us or our partner companies (third-party provider cookies) to recognise your browser again on your next visit (persistent cookies). If cookies are placed, they collect and process individually certain user information, such as browser and site data, as well as IP address values. Persistent cookies are deleted automatically after a preset period, which can differ depending on the cookie.

Provided that personal data is also processed through individual cookies implemented by us, the processing is carried out pursuant to point (f) of Article 6(1) GDPR to safeguard our legitimate interests with regard to the best possible functionality of the website and a customer-friendly and effective arrangement of the website visit.

Under certain circumstances, we work with advertising partners, who help us to make our online service more interesting for you. For this purpose, cookies from partner companies are also stored on your hard disk when you visit our website (third-party cookies). If we work with the aforesaid advertising partners, you are individually and separately informed of the implementation of this type of cookie and the scope of the information collected within the paragraphs below.

Please note that you can set your browser to notify you of the placement of cookies and decide whether to accept them individually or opt out from accepting cookies in certain instances or generally. Each browser is different in the way it manages cookie settings. This is described in the help menu of each browser, which explains how to change your cookie settings. These instructions can be found for each browser concerned at the following links:

Internet Explorer: https://support.microsoft.com/en-us/help/17442/windows-internet-explorer-delete-manage-cookies

Firefox: https://support.mozilla.org/en-US/kb/enable-and-disable-cookies-website-preferences

Chrome: https://support.google.com/chrome/answer/95647?hl=en&hlrm=en

Safari: https://support.apple.com/guide/safari/manage-cookies-and-website-data-sfri11471/mac

Opera: http://help.opera.com/Windows/10.20/en/cookies.html

Please note that non-acceptance of cookies can restrict the functionality of our website.

When you contact us (e.g. through a contact form or email) personal data is collected. It is apparent from the particular contact form which data is collected. This data is stored and used exclusively for the purpose of responding to your request or contact and the associated technical administration. The legal basis for the processing of data is our legitimate interest in responding to your request pursuant to point (f) of Article 6(1) GDPR. If you are contacting us to terminate a contract, the additional legal basis for the processing is pursuant to point (b) of Article 6(1) GDPR. Your data is deleted once your request has been processed, if it can be inferred from the circumstances that the facts in question have been finally clarified and provided that there are no statutory data retention obligations. Use of your data for direct marketing
 

Newsletter

If you register for our email newsletter, we regularly send you information about our offers. The only obligatory information for receiving the newsletter is your email address. Any other data is given on a voluntary basis and is used so that we can address you personally. To send the newsletter, we use the double opt-in process. This means that we only send you an email newsletter if you have expressly confirmed that you consent to the newsletter being sent to you. Next we send you a confirmation email in which you are asked to click on an appropriate link to confirm that you want to receive newsletters in the future.

With the activation of the confirmation link, you grant us your consent for the use of your personal data pursuant to point (a) of Article 6(1) GDPR. When you register for the newsletter, we store your IP address registered by the Internet service provider (ISP), as well as the date and time of registration to be able to to trace a possible misuse of your email address at a later point in time. The data we collect when you register for the newsletter is used exclusively for the purpose of marketing approaches through the channel of the newsletter. You can unsubscribe from the newsletter at any time using the link provided in the newsletter or by sending a message to this effect to the controller mentioned at the beginning. Once you have unsubscribed successfully, your email address is erased from our newsletter distribution list without undue delay, provided that you have not expressly consented to further use of your data or we reserve the right to use data beyond this time, which is legally permitted and about which we inform you in this statement.
 

Marketing by letter post

On the basis of our legitimate interest in personalised direct marketing, we reserve the right to store your first name and surname, your postal address and - insofar as we have received this additional information from you as part of the contractual relationship - your title, academic qualifications, year of birth and your professional, sector or company name pursuant to point (f) of Article 6(1) GDPR and to use them to send interesting offers and information on our products by letter post.

You can opt out of the storage and use of your data for this purpose at any time by sending a message to this effect to the controller.

Facebook plugins with Shariff solution

Our website uses social plugins ("plugins") of the Facebook social network, which is operated by Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, US ("Facebook").

To enhance the protection of your data when you visit our website, these buttons are not unrestricted as plugins but are only integrated using an HTML link in the page. This type of integration guarantees that when a page of our website that contains such buttons is accessed, there is no connection made with Facebook’s servers. If you click on the button, a new browser window opens and calls up the Facebook page where you can interact with the plugins (after entering your login data, if required).

Headquartered in the US, Facebook Inc. has Privacy Shield certification; Privacy Shield being the EU-US framework for data protection, which guarantees compliance with the applicable EU data protection level.

The purpose and scope of the data collection and the further processing and use of the data by Facebook as well as your rights and settings options concerning the protection of your privacy can be obtained from Facebook’s data protection information: http://www.facebook.com/policy.php
 

Pinterest Plug-in as Shariff Solution

The vendor’s web pages use so-called social plug-ins (“plug-ins”) of the Pinterest social network operated by Pinterest Inc., 808 Brannan Street, San Francisco, CA, 94103, USA (“Pinterest”).

In order to increase the safety of your data when visiting our website, these buttons are not embedded into the web page without restrictions as plug-ins, but only by using an HTML link. This way of embedding ensures that when opening one of our web pages containing this type of buttons, no connection is established with Pinterest servers just yet. Clicking the button opens a new browser window and the Pinterest web page, where you can interact with its plug-ins (after entering your login data if necessary).

To find out more about the purpose and scope of data collection, and further processing and use of the data by Pinterest as well as your rights and possible settings for the protection of your privacy, please see the Pinterest privacy policy: https://about.pinterest.com/de/privacy-policy

Twitter plugin as Shariff solution

Our website uses social plugins ("plugins") of the Twitter microblogging service, which is operated by Twitter Inc., 1355 Market St, Suite 900, San Francisco, CA 94103, USA ("Twitter").

To enhance the protection of your data when you visit our website, these buttons are not unrestricted as plugins but are only integrated using an HTML link in the page. This type of integration guarantees that when a page of our website that contains such buttons is accessed, there is no connection made with Twitter’s servers. If you click on the button, a new browser window opens and calls up the Twitter page, where you can interact with the plugins (after entering your login data, if required).

Headquartered in the US, Twitter Inc. has Privacy Shield certification; Privacy Shield being the EU-US framework for data protection, which guarantees compliance with the applicable EU data protection level.

The purpose and scope of the data collection and the further processing and use of the data by Twitter as well as your rights and settings options concerning the protection of your privacy can be obtained from Twitter’s data protection information: https://twitter.com/en/privacy

 

Using Vimeo videos

Our website contains plug-ins from the Vimeo video portal belonging to Vimeo, LLC, 555 West 18th Street, New York, New York 10011, USA. When you call up a page on our website that contains one of these plug-ins, your browser will create a direct link to the Vimeo servers. The contents of the plug-in are directly transferred to your browser and incorporated in the page. Through this link, Vimeo receives the information that your browser has called up the corresponding page on our website, even if you do not have a Vimeo account or are not logged in to Vimeo at the time. This information (including your IP address) is sent from your browser to a Vimeo server in the USA, where it is stored.

If you have logged in to Vimeo, your visit to our website can be directly associated with your Vimeo account. When you interact with these plug-ins (e.g. by clicking on a video play icon), this information will also be directly transferred to a Vimeo server and saved.

The data processing mentioned is carried out pursuant to point (f) of Article 6(1) GDPR on the basis of Vimeo’s legitimate interest in market research and the needs-based design of the Vimeo service.

If you do not want Vimeo to directly associate the data gathered by our website with your Vimeo account, you must log out of Vimeo before visiting our website.

The purpose and scope of the data collection and the further processing and use of the data by Vimeo as well as your rights and settings options concerning the protection of your privacy can be obtained from Vimeo’s data protection information: https://vimeo.com/privacy

The tracking tool Google Analytics, belonging to Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland, is automatically integrated in the Vimeo videos to which links are included on our website. This tool is used by Vimeo for their own tracking purposes. We have no access to this and it does not affect our website. To carry out this tracking, Google Analytics uses cookies, which are text files that are stored on your computer and enable use of the website to be analysed. The information obtained by the cookie regarding your use of this website is generally transferred to a Google server, where it is stored; it may also be transferred to the Google LLC. server in the USA.

This processing is carried out pursuant to point (f) of Article 6(1) GDPR on the basis of Vimeo’s legitimate interest in the statistical analysis of user behaviour for optimisation and marketing purposes.

We have obtained your consent to the above-mentioned processing of your data to the extent required by law and pursuant to point (a) of Article 6(1) GDPR. You can withdraw your consent at any time with future effect. To exercise your right of withdrawal, please deactivate this service under “Cookie settings” on our website.
 

Use of YouTube videos

This website uses the YouTube embedding function to show and play back videos of the provider, “YouTube”, which belongs to Google LLC., 1600 Amphitheatre Parkway, Mountain View, CA 94043, US (“Google”).

The privacy-enhanced mode is used, which, according to the provider’s information, activates the storage of user information only when the video/videos is/are played back. If the playback of an embedded YouTube video is started, the provider, “YouTube”, implements cookies to gather information on user behaviour. According to information from “YouTube”, these serve, amongst other things, to capture video statistics, which improve user-friendliness and prevent abusive practices. If you are logged into Google, your data is associated directly with your account if you click on a video. If you do not want the association to be made with your YouTube profile, you must log out before activating the button. Google saves your data (even for users who are not logged in) as a user profile and analyses it. Such an analysis is carried out, in particular, pursuant to point (f) of Article 6(1) GDPR on the basis of the legitimate interests of Google in the insertion of personalised advertising, market research and/or the needs-based design of our website. You have a right to object to the creation of this user profile, which you must exercise by contacting YouTube.

A connection is made to the Google network “DoubleClick” every time this website is accessed, regardless of whether embedded videos are played back, which can trigger further data-processing events over which we have no influence.

Headquartered in the US, Google LLC has Privacy Shield certification; Privacy Shield being the EU-US framework for data protection, which guarantees compliance with the applicable EU data protection level.

You can find further information on data protection with YouTube in the data protection statement of the provider at: https://policies.google.com/privacy?hl=en&gl=de

We operate social media pages in conjunction with the providers of those social media platforms. The platform’s operators hold joint responsibility with us regarding the processing of your data. We do not have any control over the data processing performed by the platform operators.
If you visit one of our social media pages, your interactions with our content there as well as your publicly accessible profile data will be processed by the social media management platform Falcon.io ApS, H.C. Andersens Blvd 27, 1553 Copenhagen, Denmark (hereinafter “Falcon.io ApS”).
We use analytics services provided by Google Analytics and the social media platforms themselves to analyse our social media channels.  Falcon.io ApS also analyses your interactions on our social media pages to help us better plan our posts.
If you contact us using the direct messaging service provided by a particular social media platform, we will process this data so that we can handle your request (for more information, please see “4) Making contact” in this privacy policy).
For more information about how your data is processed by the operators of social media platforms, please see their own privacy policies:
https://www.facebook.com/about/privacy
https://twitter.com/privacy
https://help.instagram.com/519522125107875
https://policy.pinterest.com/privacy-policy
https://www.cision.com/legal/privacy-policy/

Facebook Pixel for creating Custom Audiences (with cookie settings tool)

We use the Facebook Pixel, which is installed on our website and is operated by Facebook Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland (hereinafter “Facebook”).

If a user clicks on one of our advertisements displayed on Facebook, the Facebook Pixel adds parameters to the URL of our linked page. Provided that our page allows data to be shared with Facebook using the Pixel, these URL parameters will be saved on the user’s browser through a cookie, which is placed by our linked page. The Facebook Pixel then retrieves this cookie and enables the data to be sent to Facebook.

The Facebook Pixel enables Facebook to define a target audience for our advertisements (Facebook Ads) based on our website visitors. As such, we use the Facebook Pixel to show our Facebook Ads to just those Facebook users who have shown an interest in our website or who match certain criteria (e.g. interests in particular topics or products based on websites visited), which we set on Facebook (Custom Audiences). We also use the Facebook Pixel to ensure that our Facebook Ads match the user’s potential interests and are not irrelevant and thus perceived as a nuisance. This allows us to further assess the impact of our Facebook advertisements for statistical and market research purposes by tracking whether users were redirected to our website after clicking on a Facebook advertisement, which is called “conversion”.

The data collected here is anonymous to us and does not enable us to identify the user. However, Facebook data is stored and processed in a way that allows it to be linked to its corresponding user profile and allows Facebook to use it for its own marketing purposes in accordance with Facebook’s privacy policy (https://www.facebook.com/about/privacy). The data may enable Facebook and its partners to place advertisements on and outside of Facebook.

Data processed in connection with the use of the Facebook Pixel is done so solely on the basis of us having received your explicit consent pursuant to point (a) of Article 6(1) GDPR. You can withdraw your consent at any time with future effect. To exercise your right to withdraw your consent, please untick the box next to the option covering the Facebook Pixel on the cookie settings tool embedded on the website.
 

Implementation of Google AdWords conversion tracking

This website uses the online advertising program "Google AdWords" and, as part of Google AdWords, the conversion tracking of Google LLC., 1600 Amphitheatre Parkway, Mountain View, CA 94043, US (“Google”). We use the offer of Google AdWords to draw attention to our attractive offers on external websites with the help of advertising measures (Google AdWords). We can ascertain how successful individual advertising measures are in relation to the data of the advertising campaigns. We pursue the interest of showing you advertising that is of interest to you, making our website more interesting for you and achieving a fair calculation of advertising costs.

The conversion tracking cookie is placed when a user clicks on an AdWords advert switched on by Google. Cookies are small text files, which are placed on your computer system. These cookies usually lose their validity after 30 days and do not serve for personal identification. If the user visits certain pages on this website and the cookie is still running, Google and we can recognise that the user has clicked on the advert and was forwarded to this page. Every Google AdWords customer receives a different cookie. So cookies cannot be followed via the websites of other AdWords users. The information retrieved with the help of the conversion cookie serves to produce conversion statistics for AdWords customers who have decided to use conversion tracking. Customers learn the total number of users who have clicked on their advert and have been forwarded to a page with a conversion tracking tag. However, they do not receive any information with which users can be personally identified. If you do not wish to take part in tracking, you can block this use, by deactivating the Google conversion tracking cookie via your web browser in user settings. You will then not be recorded in the conversion tracking statistics. We implement Google AdWords on the basis of our legitimate interest in targeted marketing pursuant to point (f) of Article 6(1) GDPR.

Headquartered in the US, Google LLC has Privacy Shield certification; Privacy Shield being the EU-US framework for data protection, which guarantees compliance with the applicable EU data protection level.

You can obtain further information on Google’s data protection regulations at: https://policies.google.com/privacy?gl=de&hl=en

You can object to the placement of cookies by Google Ads conversion tracking on a permanent basis by downloading and installing the available browser plugin from Google at the following link: http://www.google.com/settings/ads/plugin?hl=de

Please note that it is possible that certain functions of this website may not be able to be used or will only be able to be used to a limited degree, if you have deactivated the use of cookies.

We have obtained your consent to the above-mentioned processing of your data to the extent required by law and pursuant to point (a) of Article 6(1) GDPR. You can withdraw your consent at any time with future effect. To exercise your right to withdraw your consent, please deactivate this service under “Cookie settings” on our website, or alternatively you can use the option for withdrawing consent as described above.
 

Pinterest Tag conversion tracking

This website uses the Pinterest Tag conversion tracking technology provided by Pinterest Europe Ltd, Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland (hereinafter “Pinterest”).

If you are redirected to our website after clicking on a pin on Pinterest, our website will place a cookie on your device that interacts with a tag from Pinterest that, like the Facebook Pixel, is implemented as JavaScript code. Cookies are small text files, which are placed on your device. These cookies lose their validity after 180 days and are not used to identify users.

If the user is redirected to pages on this website from a pin on Pinterest and the cookie is still valid, the tag will record and track specific user actions as predefined by us (e.g. completed transactions, leads, search queries on the website, visits to product pages). If you perform one of these actions, the cookie on your browser will send an HTTP request through the Pinterest tag to the Pinterest server with specific data about the action (including the type of action, time it was performed and browser type).

By transferring this data, Pinterest can compile statistics about how users behave on our website after they are redirected from a pin on Pinterest. This in turn helps us to optimise our marketing.

If personal user data is processed in the course of using the Pinterest tag, it is processed pursuant to point (f) of Article 6(1) GDPR on the basis of our legitimate interest in statistically evaluating the success of product advertisements on Pinterest and user purchasing behaviour, allowing us to optimise our website.

However, we do not receive any information with which users can be personally identified.

If you do not wish to be tracked, you can object by deactivating the Pinterest tag conversion tracking cookie in the user settings on your web browser. You will then not be recorded in the conversion tracking statistics. Alternatively, you can use the Your Online Choices website, with which EU consumers can manage their advertising preferences (https://www.youronlinechoices.com/uk/your-ad-choices), to check whether Microsoft advertising cookies have been placed on your browser and, if so, deactivate them.

You can obtain further information about Pinterest’s privacy policy at: https://policy.pinterest.com/en-gb/privacy-policy.

We have obtained your consent to the above-mentioned processing of your data to the extent required by law and pursuant to point (a) of Article 6(1) GDPR. You can withdraw your consent at any time with future effect. To exercise your right to withdraw consent, please use the option for withdrawing consent as described above.

Google (Universal) Analytics - Google Analytics

This website uses Google Analytics, a web analysis service of  Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, US ("Google"). Google Analytics uses cookies, which are text files that are stored on your computer and which enable an analysis of the use of the website to be made. The information generated by the cookie about your use of this website (including the shortened IP address) is usually transferred to a Google server in the US and stored there.

This website uses Google Analytics exclusively with the extension "_anonymizeIp()", which ensures the anonymisation of the IP address by shortening it, and excludes a direct link to persons. Through the extension, your IP address is shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be sent to a Google server in the US and shortened there. In these exceptional cases, this processing is carried out pursuant to point (f) of Article 6(1) GDPR on the basis of our legitimate interest in the statistical analysis of user behaviour for optimisation and marketing purposes.
On our behalf, Google will use this information to analyse your use of the website, to compile reports on website activities and to provide us with other services related to the use of the website and the internet. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.

All processing activities described above, including the placement of Google Analytics cookies for retrieving data on the user’s device, will only then be performed if you have given us your explicit consent pursuant to point (a) of Article 6(1) GDPR. If you do not give your consent, Google Analytics will not be used while you visit our website.

You can withdraw your consent at any time with future effect. To exercise your right to withdraw your consent, please deactivate this service under “Cookie settings” on our website. We have concluded a Data Processing Agreement with Google for the use of Google Analytics. This agreement obligates Google to protect the data of our website visitors and not to share it with third parties.

Where data is transferred from the EU to the US, Google relies on Standard Contractual Clauses provided by the European Commission, which intend to ensure that EU data privacy standards are upheld in the US.

For more information about Google (Universal) Analytics, please see: https://policies.google.com/privacy.
 

Matomo (formerly Piwik)

On this website, data is collected and stored using the web analytics software Matomo (www.matomo.org), a service provided by InnoCraft Ltd, 150 Willis St., 6011 Wellington, New Zealand (hereinafter “Matomo”), based on our legitimate interest in statistical analysis of user behaviour for optimisation and marketing purposes pursuant to point (f) Article 6(1) GDPR. For the same purposes, this data may be used to create and analyse pseudonymised user profiles. Cookies may also be used to this end. Cookies are small data files that are saved locally in the cache of the website visitor’s internet browser. They are used to identify browsers that return to the website. Data collected using Matomo technology (including your pseudonymised IP address) is processed on our servers.

The information generated by the cookie in the pseudonymised user profiles will not be used to personally identify visitors to this website or merged with the personal data about the bearer of the pseudonym.

If you do not consent to the storage and analysis of this data from your visit to our website, you may object to its storage and use for the future at any time with a simple mouse click. In this case your browser will store an opt-out cookie, which means that Matomo will not collect any session data. Please note that by deleting all of your cookies, you will also delete the opt-out cookie and will have to reactive it again, where necessary.

We have obtained your consent to the above-mentioned processing of your data to the extent required by law and pursuant to point (a) of Article 6(1) GDPR. You can withdraw your consent at any time with future effect. 

 

Hotjar (hotjar Ltd.)

This website uses the web analytics service Hotjar provided by Hotjar Ltd. Hotjar Ltd. is a European company based in Malta (Hotjar Ltd, Level 2, St Julians Business Centre, 3, Elia Zammit Street, St Julians STJ 1000, Malta, Europe Tel: +1 (855) 464-6788). This tool can be used to track movements on the websites on which Hotjar is used (so-called heat maps). For example, it is possible to see how far users scroll and how often they click on which buttons. Furthermore, with the help of the tool it is also possible to obtain feedback directly from the users of the website. In this way, we obtain valuable information to make our websites even faster and more customer-friendly. The above analysis is carried out on the basis of our legitimate interests in optimization and marketing purposes and the interest-based design of our website in accordance with Art. 6 (1) lit. f DSGVO. We pay particular attention to the protection of your personal data when using this tool. For example, we can only track which buttons you click and how far you scroll. Areas of the website in which personal data of you or third parties are displayed are automatically hidden by Hotjar, and are therefore not traceable at any time. Hotjar offers each user the option of using a "Do Not Track header" to prevent the use of the Hotjar tool so that no data is recorded about the visit to the respective website. This is a setting that supports all common browsers in the respective current version. For this purpose, your browser sends a request to Hotjar with the instruction to deactivate the tracking of the respective user. If you use our website with different browsers/computers, you must set up the "Do Not Track header" separately for each of these browsers/computers. Detailed instructions with information about your browser can be found at: www.hotjar.com/opt-out Further information about Hotjar Ltd. and about the Hotjar tool can be found at: www.hotjar.com The privacy policy of Hotjar Ltd. can be found at: www.hotjar.com/privacy.
As far as legally required, we have obtained your consent pursuant to Art. 6 (1) lit. a DSGVO for the processing of your data as described above. You can revoke your consent at any time with effect for the future. To exercise your revocation, deactivate this service in the "Cookie Consent Tool" provided on the website or deactivate this service via your browser as described above.

Google AdWords Remarketing

Our website uses the functions of Google AdWords Remarketing, with which we advertise for this website in Google search results, as well as third-party websites. The provider is Google LLC., 1600 Amphitheatre Parkway, Mountain View, CA 94043, US (“Google”). To this end, Google places a cookie in the browser of your end-device, which enables interest-based advertising automatically by means of a pseudonymous cookie ID and based on web pages you visit. The processing is carried out on the basis of our legitimate interest in the optimal marketing of our website pursuant to point (f) of Article 6(1) GDPR.

Data processing extending beyond this takes place only provided that you have agreed with Google that your web and app browser history is linked to Google with your Google account and information from your Google account is used to personalise adverts that you look at online. In this instance, if you are logged into Google when you visit our website, Google uses your data together with Google Analytics data to generate and define target group lists for remarketing across all devices. Your personal data is temporary linked by Google with Google Analytics data to create target groups.

You can deactivate the placement of cookies for advertising preferences permanently by downloading and installing the available browser plugin at the following link: https://www.google.com/settings/ads/onweb/

We have obtained your consent to the above-mentioned processing of your data to the extent required by law and pursuant to point (a) of Article 6(1) GDPR. You can withdraw your consent at any time with future effect. 

Alternatively, you can obtain information from the Digital Advertising Alliance at www.aboutads.info about the placement of cookies and adjust your settings accordingly. Finally, you can set your browser to notify you of the placement of cookies and decide whether to accept them individually or opt out from accepting cookies in certain instances or generally. Non-acceptance of cookies can restrict the functionality of our website.

Headquartered in the US, Google LLC has Privacy Shield certification; Privacy Shield being the EU-US framework for data protection, which guarantees compliance with the applicable EU data protection level.

Further information and the data protection regulations with regard to advertising and Google can be viewed here: https://policies.google.com/technologies/ads?hl=en

BORA chatbot

On our website we use a chatbot created by Onlim GmbH, Michael-Gaismair-Strasse 13, 6410 Telfs, Austria (hereafter “Onlim”). 

The chat history is stored beyond the duration of the chat to forward to the relevant department and/or to be used to continually improve service quality. The chatbot solution operates on software, which uses an AI-based algorithm and is continuously developing to improve performance. Messages from users of the chatbot are stored and processed to train and improve the chatbot.

The conversations are given a randomly generated pseudonym so that they cannot be assigned to specific chatbot users, ensuring they stay anonymous. The time and length of the chat will be anonymised and stored for statistical purposes, including the optimisation of the chat service. 

We have obtained your consent to the above-mentioned processing of your data to the extent required by law and pursuant to point (a) of Article 6(1) GDPR. You can withdraw your consent at any time with future effect. Exercising your right to withdraw your consent. To exercise your right to withdraw your consent, please deactivate this service under “Cookie settings” on our website.

DataReporter

This website uses the cookie consent tool by DataReporter GmbH, Zeileisstrasse 6, 4600 Wels, Austria (hereinafter „DataReporter“), which places the necessary cookies on your browser that allow you to save your cookie preferences. Data is processed pursuant to point (f) of Article 6(1) GDPR on the basis of our legitimate interest in providing a cookie consent settings service for website visitors.

Google Maps

Our website uses Google Maps (API) by Google LLC., 1600 Amphitheatre Parkway, Mountain View, CA 94043, US (“Google”). Google Maps is a web service for displaying interactive (country) maps to display geographic information visually. We use this service to display our site to you and to make it easier for you to get to us.

When you access the subsites where the Google Maps map is integrated, information about your use of our website (e.g. your IP address) is transferred to Google servers in the US and stored there. This happens regardless of whether Google provides a user account which you are logged into or whether there is no user account. If you are logged into Google, your data is assigned directly to your account. If you do not want the assignment to be made to your Google profile, you must log out before activating the button. Google saves your data (even for users who are not logged in) as a user profile and analyses it. Such an analysis is carried out, in particular, pursuant to point (f) of Article 6(1) GDPR on the basis of the legitimate interests of Google in the insertion of personalised advertising, market research and/or the needs-based design of our website. You have a right to object to the creation of this user profile, which you have to exercise by contacting YouTube.

Headquartered in the US, Google LLC has Privacy Shield certification; Privacy Shield being the EU-US framework for data protection, which guarantees compliance with the applicable EU data protection level.

If you do not agree to the future transmission of your data to Google as part of using Google Maps, there is also the option of deactivating the Google Maps web service completely by turning off JavaScript in your browser. Google Maps and the map displays on our website can then not be used.

Google’s terms of use can be viewed at https://policies.google.com/terms?hl=en&gl=de, while the additional terms of use for Google Maps can be found at https://www.google.com/intl/en_US/help/terms_maps.html

More detailed information on data protection in connection with the use of Google Maps can be found on Google’s website (“Google Privacy Policy”): http://www.google.de/intl/de/policies/privacy/


Google Web Fonts

This website uses web fonts for the detailed display of fonts, which are provided by Google LLC., 1600 Amphitheatre Parkway, Mountain View, CA 94043, US (“Google”). When you access a web page, your browser loads the necessary web fonts in your browser cache to display text and fonts correctly.

To this end, the browser you use must be linked to Google’s servers. This gives Google knowledge that our website has been accessed via your IP address. Google web fonts are used in the interest of presenting our online offers in a uniform and attractive way. This represents a legitimate interest within the meaning of point (f) of Article 6(1) GDPR. If your browser does not support web fonts, a standard font is used on your computer.
Headquartered in the US, Google LLC has Privacy Shield certification; Privacy Shield being the EU-US framework for data protection, which guarantees compliance with the applicable EU data protection level.

Further information on Google web fonts can be found at https://developers.google.com/fonts/faq and Google’s Data Protection Statement: https://www.google.com/policies/privacy/

We have obtained your consent to the above-mentioned processing of your data to the extent required by law and pursuant to point (a) of Article 6(1) GDPR. You can withdraw your consent at any time with future effect. 

On this website we offer interested parties the opportunity to book a product consultation online. Registration for a product consultation requires that all necessary personal data be provided to us via the form. The required information includes general personal information (the name, place of residence and an e-mail address). You can find more information about Shore at: https://www.shore.com/de/datenschutz/.

Onlineshop

Insofar as you provide us with data, for example by registering with our online shop and placing an order, we process the data you provide.
If you use our online shop, we collect and process the following information: 

  • Title
  • Name
  • Address
  • E-mail address
  • Telephone number
  • Password
  • Ordered item
  • If applicable, different delivery address
  • Invoicing and payment data

We process the above data in order to process your orders. The legal basis is Art. 6(1) lit. b. GDPR.
We store the data collected in order to execute the contract until the statutory entitlements or any contractual warranty and guarantee entitlements have expired. Any longer storage period is based on commercial and tax law requirements. The legal basis for this further storage of your data is Art 6(1) lit. c) GDPR.

Furthermore, we process your data in pseudonymised form for internal reports and statistical purposes. In this respect, data processing is also carried out by our affiliated companies of the BORA Group. The legal basis for this is Art. 6(1) lit. f) GDPR. It is not possible to identify a specific person through the reports and statistics. These reports and statistics are also shared with other companies of the BORA Group. The data are only processed for as long as they are required to fulfil the purpose. Furthermore, we only process the data insofar as this is required to fulfil statutory obligations. 

Your payment data are forwarded to the respective payment service provider for payment processing.

We forward the delivery address to the shipping partner commissioned by us. In order that the shipping partner can contact you to agree on a delivery time or in the event of delivery problems, we provide your e-mail address and, if applicable, telephone number to the shipping partner. The respective data are transmitted solely for the respective purposes and are deleted again after successful delivery. The legal basis for the transmission of the data is your consent, Art. 6(1) lit. a) GDPR.

BORA App

If you register in the BORA app, we process the data you provide. Upon registration, we collect and process the following data:

  • Title
  • Name
  • E-mail address
  • Telephone number
  • Password

The data is processed to maintain your registration; the legal basis is Art. 6(1) lit a) and b) GDPR. We store the data collected for registration until your registered user is deleted. Any longer storage period is based on commercial and tax law requirements. The legal basis for this further storage of your data is Art 6(1) lit. c) GDPR.

In order to be able to fully use the app, system permissions such as site access permission (the app must search for WLAN networks in the vicinity) are required. When you begin using the app and/or when using the respective function, you will be asked to provide the corresponding permissions. Please note, in order to use the app properly, access to certain functions on your mobile end device (smartphone or tablet) and access to your personal data is required.

The app is available in app stores, which are operated by third parties. Downloading an app generally required prior registration with the respective app store. BORA has no influence on the processing of personal data in the app stores. The operator of the respective app store bears sole responsibility for the processing. Further information can be found in your app store's privacy policy.

Insofar as the processing of the data is necessary to fulfil services offered, the legal basis for this is Art. 6(1) lit. b) GDPR. The legal basis for the collection and analysis of the app usage data is your consent, Art. 6(1) lit. a) GDPR. If and insofar as you have given us your consent, the app usage data shall be evaluated pseudonymously.

The data shall only be stored by us for as long as it is required to fulfil the respective purpose or until your consent is revoked unless data processing is permitted on another legal basis.

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