News 19.06.2019

"BORA Classic 2.0 | Plus X Award"

“Best Product of the Year 2019”

After taking home the renowned iF DESIGN AWARD; the biggest innovation award worldwide for technology, sport and lifestyle – the Plus X Award – in the categories of Innovation, High Quality, Design, Ease of Use and Functionality; and the Red Dot Award: Product Design 2019, our product BORA Classic 2.0 has once again received the Plus X Award, this time for the “Best Product of the Year 2019”, despite only being launched a few months ago. 

In the words of BORA’s founder Willi Bruckbauer, “The fact that BORA Classic 2.0 has received so many awards in a short space of time is proof of our outstanding sense of innovation. It reconfirms our claim, showing that we go the extra mile and are seen as a benchmark.“ 


About the Plus X Award

With an international, independent panel of experts from more than 80 different sectors and over 600 participating international brands, the Plus X Award is the biggest innovation award worldwide today for technology, sport and lifestyle. Deemed worthy of recognition are newly developed, innovative technologies, exceptional designs and intelligent, simple operating concepts – products that have at least one “Plus X” factor. The innovation award was started sixteen years ago as a project to protect and strengthen brands and trade, as well as to provide end consumers with better guidance. The “Best Product of the Year” is the highest accolade that a product can receive in the case of the Plus X Award. The award is based on the number of Plus X award seals of approval compared to competitors. The award for “Best Brand of the Year”, which is also only awarded once a year, works on a similar basis.


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