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German Brand Award 2016 for BORA

06.2016

German Brand Award 2016 for BORA

 

Raubling. Die BORA Lüftungstechnik GmbH, manufacturer of innovative cooktop extractors, is awarded the German Brand Award for successful brand management by a jury of experts at the Design Council. The aim of the competition was to discover, present and reward brands and their makers. The honours go to innovative brands with consistent, sustainable brand management - companies which lead the way in the world of brands.

 

Winner in the kitchen category, BORA is driven by the vision of “The end of the extractor hood” and is revolutionising behaviour and architecture in the kitchen. The company offers its customers unusual and emotional brand experiences which are unique in the industry. The vision, the values and the shared mission are communicated in a clear, convincing manner which makes customers, partners and employees enthusiastic brand ambassadors.

 

The organisers

 

The German Brand Institute was brought about to reinforce the significance of brand management as a decisive factor in the success of companies against national and international competition. The German Brand Award from the Institute and the Design Council is a unique award for outstanding brand management. The German Brand Institute was initiated by the Design Council and GMK Markenberatung. The Design Council is thus underlining its commitment to the competitiveness of German brands.

About the company
BORA develops and produces innovative premium built-in kitchen appliances with impressive design standards. The German-Austrian company group positions its portfolio internationally with the claim ‘More than cooking’. Since Willi Bruckbauer founded BORA in 2007, the company has been committed to questioning the ordinary. The mission: we are revolutionising the kitchen as a living space. With extraordinary products for extraordinary experiences.
 
The story began with the innovative cooktop extractor systems, which use intelligent technology to draw cooking vapours downwards and are continually evolving thanks to BORA’s own drive for perfection. The product portfolio has since been expanded to include steam cooking and baking systems, followed by refrigeration and freezing systems as well as cleaning and washing-up systems. The product ranges and live experiences undergo ongoing development to ensure that BORA fans and customers can continue to enjoy the very best cooking experiences. BORA products are characterised by outstanding performance, simple cleaning and simple operation. Thanks to their timeless design, they fit perfectly into any kitchen, where they provide fresh air and a clear view.
 
BORA employs over 750 people worldwide, primarily at its sites in Raubling, Niederndorf and Sydney as well as in its Flagship Store in Herford. The company sells its products in more than 40 countries all over the world. The BORA company group is an attractive, multi-award-winning employer whose products have received multiple internationally renowned design awards.
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