German Brand Award 2016 for BORA

German Brand Award 2016 for BORA

Raubling. Die BORA Lüftungstechnik GmbH, manufacturer of innovative cooktop extractors, is awarded the German Brand Award for successful brand management by a jury of experts at the Design Council. The aim of the competition was to discover, present and reward brands and their makers. The honours go to innovative brands with consistent, sustainable brand management - companies which lead the way in the world of brands.

Winner in the kitchen category, BORA is driven by the vision of “The end of the extractor hood” and is revolutionising behaviour and architecture in the kitchen. The company offers its customers unusual and emotional brand experiences which are unique in the industry. The vision, the values and the shared mission are communicated in a clear, convincing manner which makes customers, partners and employees enthusiastic brand ambassadors.

The organisers

The German Brand Institute was brought about to reinforce the significance of brand management as a decisive factor in the success of companies against national and international competition. The German Brand Award from the Institute and the Design Council is a unique award for outstanding brand management. The German Brand Institute was initiated by the Design Council and GMK Markenberatung. The Design Council is thus underlining its commitment to the competitiveness of German brands.