Products

BORA Professional 3.0 and BORA X Pure win German Design Award 2021

10.2020

Raubling. BORA, manufacturer of innovative cooktop extractors, is already looking forward to next year as it’s now official: the BORA X Pure range and recently launched BORA Professional 3.0 have both won the prestigious German Design Award for 2021. The award places particular emphasis on outstanding and innovative design.

BORA’s founder Willi Bruckbauer commented: ‘We’ve created something really quite special with the BORA Professional 3.0 and the BORA X Pure, and we’re absolutely delighted that our efforts are being acknowledged with double awards. The BORA concept started a major trend that continues to influence the entire kitchen industry. And what’s even better is that not only do our products’ functionality and technology earn us top recognition, our designs do too.’

BORA Professional 3.0 is a modular system that can be customised to meet customer requirements. Its design highlight is the subtle, stainless-steel control knob with a black glass front and sensitive touch-operated surface with a high-definition, white LED display. The removable stainless steel ring and optimised LED display not only visually enhance the knob but also enlarge the touch-operated area. All functions are easily, conveniently and intuitively activated by twisting the knob and tapping the central touch-operated surface.

The unique, striking design of the air inlet nozzle on the BORA X Pure is what makes it stand out. It is slightly recessed into the centre of the cooktop and can be twisted to create various looks. The innovative eSwap system allows filters to be changed swiftly and easily from the top through the air inlet opening. The cooktop extractor, cooktops and functions are compactly controlled via a central touch operating panel (sControl) with a vertical touch slider.

About the German Design Award

The German Design Award is presented by the German Design Council, the expert organisation for brand and design in Germany. The Council is commissioned by the highest authority to represent the German design industry. Established as a foundation on the initiative of the German Bundestag in 1953, it supports the industry to consistently generate added brand value through design. As a result, the German Design Council is one of the world’s leading competence centres for communication and brand management in the field of design. In addition to industry associations and institutions, the exclusive network of foundation members includes the owners and brand directors of numerous renowned companies.

About the company

BORA develops and produces innovative premium built-in kitchen appliances with impressive design standards. The German-Austrian company group positions its portfolio internationally with the claim ‘More than cooking’. Since Willi Bruckbauer founded BORA in 2007, the company has been committed to questioning the ordinary. The mission: we are revolutionising the kitchen as a living space. With extraordinary products for extraordinary experiences.

The story began with the innovative cooktop extractor systems, which use intelligent technology to draw cooking vapours downwards and are continually evolving thanks to BORA’s own drive for perfection. The product portfolio has since been expanded to include steam cooking and baking systems, followed by refrigeration and freezing systems as well as cleaning and washing-up systems. The product ranges and live experiences undergo ongoing development to ensure that BORA fans and customers can continue to enjoy the very best cooking experiences. BORA products are characterised by outstanding performance, simple cleaning and simple operation. Thanks to their timeless design, they fit perfectly into any kitchen, where they provide fresh air and a clear view.

BORA employs over 750 people worldwide, primarily at its sites in Raubling, Niederndorf and Sydney as well as in its Flagship Store in Herford. The company sells its products in more than 40 countries all over the world. The BORA company group is an attractive, multi-award-winning employer whose products have received multiple internationally renowned design awards.

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