Products

BORA Professional 3.0 and BORA X Pure win German Design Award 2021

10.2020

Raubling. BORA, manufacturer of innovative cooktop extractors, is already looking forward to next year as it’s now official: the BORA X Pure range and recently launched BORA Professional 3.0 have both won the prestigious German Design Award for 2021. The award places particular emphasis on outstanding and innovative design.

BORA’s founder Willi Bruckbauer commented: ‘We’ve created something really quite special with the BORA Professional 3.0 and the BORA X Pure, and we’re absolutely delighted that our efforts are being acknowledged with double awards. The BORA concept started a major trend that continues to influence the entire kitchen industry. And what’s even better is that not only do our products’ functionality and technology earn us top recognition, our designs do too.’

BORA Professional 3.0 is a modular system that can be customised to meet customer requirements. Its design highlight is the subtle, stainless-steel control knob with a black glass front and sensitive touch-operated surface with a high-definition, white LED display. The removable stainless steel ring and optimised LED display not only visually enhance the knob but also enlarge the touch-operated area. All functions are easily, conveniently and intuitively activated by twisting the knob and tapping the central touch-operated surface.

The unique, striking design of the air inlet nozzle on the BORA X Pure is what makes it stand out. It is slightly recessed into the centre of the cooktop and can be twisted to create various looks. The innovative eSwap system allows filters to be changed swiftly and easily from the top through the air inlet opening. The cooktop extractor, cooktops and functions are compactly controlled via a central touch operating panel (sControl) with a vertical touch slider.

About the German Design Award

The German Design Award is presented by the German Design Council, the expert organisation for brand and design in Germany. The Council is commissioned by the highest authority to represent the German design industry. Established as a foundation on the initiative of the German Bundestag in 1953, it supports the industry to consistently generate added brand value through design. As a result, the German Design Council is one of the world’s leading competence centres for communication and brand management in the field of design. In addition to industry associations and institutions, the exclusive network of foundation members includes the owners and brand directors of numerous renowned companies.

K spoločnosti

Spoločnosť BORA vyvíja a vyrába inovatívne prvotriedne kuchynské vstavané spotrebiče s tými najvyššími nárokmi na dizajn. Nemecko-rakúska skupina ponúka svoje portfólio na medzinárodnej scéne s mottom „More than cooking.“ Od roku 2007, kedy Willi Bruckbauer túto spoločnosť založil, si dala za cieľ vniesť inovácie do zabehnutých vecí. Naša misia: Prinášame revolúciu do životného priestoru kuchyne. S mimoriadnymi výrobkami pre mimoriadne zážitky.

Všetko to začalo inovatívnymi systémami odťahu pár, ktoré vďaka inteligentnej technike odvádzajú výpary nadol a naďalej sa vyvíjajú podľa cieľa spoločnosti BORA o dosiahnutie dokonalosti. Produktové portfólio sa rozšírilo o parné systémy a systémy pečenia, nasledovali chladiace a mraziace systémy a tiež čistiace a umývacie systémy. Neustále pracujeme na sortimente a podujatiach Live Experience, aby sme mohli našim fanúšikom a zákazníkom aj v budúcnosti ponúknuť ten najlepší zážitok z varenia. Produkty BORA sa vyznačujú tým najvyšším výkonom, ľahko sa čistia a majú jednoduché ovládanie. Vďaka svojmu nadčasovému dizajnu sa bez problémov začlenia do každej kuchyne a postarajú sa o čerstvý vzduch a nerušený výhľad v životnom priestore kuchyne.

Spoločnosť BORA zamestnáva viac ako 750 zamestnancov na celom svete, najmä v závodoch v mestách Raubling, Niederndorf a Sydney a tiež v predajni Flagship Store v Herforde. Produkty BORA sa medzitým predávajú už vo viac ako 40 krajinách po celom svete. Skupina BORA je všestranne vyznamenaným, atraktívnym zamestnávateľom, ktorého produkty vyhrali mnohé medzinárodne významné ceny za dizajn.

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