For BORA, a kitchen is more than just a collection of different kitchen appliances, tools and cabinets.
We show our vision for contemporary living and cooking and explain how we build BORA Signature kitchens.
For us, a kitchen is more than just a collection of products, appliances, utensils and cupboards.A kitchen reflects the way we live. At BORA, we have a vision for contemporary living and cooking. A vision that represents us as a brand and that is reflected in every BORA Signature kitchen.
The Signature kitchen accompanies us in various communication media over a certain period of time and conveys our conceptual vision of a living space. In the current campaign, we contextualise our new products and combine them with the (kitchen) space to create a symbiosis of cooking, living and life.
One room, one message - an infinite number of variations on how this room can be brought to life. Fresh air and a clear view are leitmotifs that are reflected as images in our kitchen spaces. With the desire for limitless design freedom, we establish living spaces that convey all facets of "cooking in the fresh air". The inside and outside flow openly into each other and unobtrusively combine kitchens, architecture and nature. As complementary elements, it gives the impression that both elements are inseparably dependent on each other for their existence. This combination expands the kitchen's self-image as an elementary space - where food is prepared - into a living space.
The experiences in the kitchen living space could not be more diverse. In relation to the space, there are moments of shared interaction that result in different courses of action throughout the day. People and actions that come together in a variety of ways around the preparation of food, its appreciation and, of course, its enjoyment. The extraordinary living space forms the stage for experiencing these events.
Our signature kitchen visualises our message: only a BORA works so naturally, filters so purely and allows you to cook so freely - like a BORA.
When we plan BORA kitchens that perfectly reflect our products and brand, we prioritise timelessness and the use of genuine, unprocessed materials.
Typical BORA materials are the woods fir and oak, as well as stone, glass and metals such as steel or stainless steel. In the course of this reduction to the essentials, we pay attention to the value of the materials. By endeavouring to leave out anything superfluous, we are pursuing our goal of creating a sense of well-being and calm for the observer.
