
04.2026
Nearly 20 years after the carpenter Willi Bruckbauer first envisioned the original revolutionary cooktop extractor, the BORA brand stands for the power to question the status quo. With the new BORA Pure appliances, a whole range of compact cooktop extractor systems - the revolution continues to take place in the private kitchen. New features and a refined aesthetic allow the BORA Pure family to elevate both innovation and the everyday pleasure of cooking.
BORA focuses on providing the best everyday cooking experience, with innovation and technological advances in downdraft solutions continuing to grow year after year since 2007. It is precisely this enthusiasm that the BORA Pure family represent with its fine blend of efficiency, quality and aesthetic, thus making the range the preferred choice for discerning customers.
“It took time, commitment and dedication to develop the first BORA cooktop extractor system nearly 20 years ago. Since then, we have never stopped to innovate and optimise. Our challenge is to create products which change everyday life. The BORA perspective is simple and grounded: highest quality, continuous innovation and local production. For the latter, we are investing in a factory next to our headquarter in Austria.“ highlights BORA founder and CEO Willi Bruckbauer, outlining the company’s strategic effort in making a difference in the industry.
Eight appliances to choose from
Back in 2007, the BORA mission was clear: fresh air and an unblocked view for beautifully designed kitchens. Today, the range that was named after its intention PURE includes four different articles: X Pure, M Pure, Pure and S Pure. Considering the surface options, the range even consists of eight products. Four different sizes with four cooking zones and a central round inlet nozzle for effective odour reduction. In their minimalistic design and with a compact installation height of less than 20 cm BORA Pure appliances fit into cabinets between 60 and 90 cm. The aesthetics match any interior design from spacious living areas to the characteristics of traditional kitchens all around the world.
Fesh air guaranteed
Thanks to the presence of the air inlet nozzle and the activated charcoal odour filter, BORA Pure cooktop extractor systems ensure fresh air during and after cooking. The powerful extraction performed by the air inlet nozzle and the purification of odours with the new BORA eSwap Plus activated charcoal odour filter ensure pleasant indoor air, without any lingering smell of the sea food or yesterday’s roast.
Created for the ultimate comfort, the display on BORA Pure appliances helps by indicating when the recommended operating time of the purifying air filters comes to an end. After 150 operating hours or approximately one year of intensive cooking and before users become “nose-blind”, the device shows an ‘F’ (for filter), asking for a new BORA activated charcoal filter which can be conveniently reordered online at www.shop.bora.com. Changing the filter takes seconds: the previous filter is removed and replaced effortlessly thanks to the patented BORA filter replacement system, which allows access from above through the easily removable air inlet nozzle.
Matt aesthetics: a new look
BORA Pure cooktop extractor systems feature a high-gloss glass finish and are now also available in a matt finish. The deep black surface of the Schott glass allows the LEDs to shine with clarity, and the soft-touch texture gives end consumers the choice of blending it smoothly with a black worktop. No need to worry about scratches or stains as the velvety matt finish hides nearly every imperfection.
High-end technical features
For BORA, innovation is the ability to identify new solutions that create extraordinary experiences in the kitchen. Controlling the results, selecting the ideal cooking function, and maintaining the perfect temperature are just some of the aspects users are supported on:
In addition to these features, BORA Pure family comes with an exact timer display and a smart function that prevents any accidental operation during cleaning the cooktop.
Welcome the new BORA Pure family
BORA X Pure
The ideal appliance for all cooking enthusiasts for everyday use with the maximum cooking space
BORA M Pure
The versatile cooktop extractor system with outstanding flexibility
BORA Pure
The cooktop extractor system for embarking on a premium cooking experience
BORA S Pure
The ideal solution for small kitchens – perfect for 60-cm-wide kitchen units
The ZIP file contains the press release and the pictures.