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14.09.2020

BORA - Our history

2005

Development of an initial prototype

 

2006

First patent registration, BORA Professional 

 

2007

Establishment of BORA Lüftungstechnik GmbH 

 

2008

Launch of BORA Professional

 

2009

Receipt of the award ‘365 Orte im Land der Ideen’ (365 Places in the Land of Ideas), innovation competition

 

2010

Launch of BORA Classic

Receipt of the ‘Deutscher Gründerpreis’ (German Entrepreneurs’ Award) in the startup category

 

2012

Start of international expansion

First exhibition stand at ‘EuroCucina’ in Milan

Development of the sports sponsorship in the field of professional cycling  

 

2013

Launch of BORA Basic as a compact system

Opening of the new head office in Raubling

Broadcasting of the first TV advert

 

2014

Opening of a showroom in Sydney

 

2015

New development: BORA Basic with surface induction

Spatial expansion by moving into the BORA building in Raubling

Main sponsor of the cycling team ‘BORA – Argon 18’

First Tour de France participation as team ‘BORA – Argon 18’

First use of the BORA Cooking Truck, BORA in the air

 

2016

Receipt of the German Brand Award 2016, BORA Lüftungstechnik GmbH

 

2017

Launch of BORA Professional 2.0

Start of the BORA Revolution Tour, BORA Cooking Truck

Groundbreaking ceremony for the BORA company building in Niederndorf, Austria

Main sponsor of the cycling team ‘BORA – hansgrohe’, participation in the UCI WorldTour

Signing of the three-time world champion Peter Sagan

 

2018

Move into the BORA company building in Niederndorf, Austria

 

2019

Launch of BORA Pure

Launch of BORA Classic 2.0

 

2020

Launch of BORA X Pure

Launch of BORA Professional 3.0

Completion of the expanded BORA building in Raubling

 

 

About the company:

Since 2007, BORA Lüftungstechnik GmbH, headquartered in Raubling, Upper Bavaria, has successfully developed and sold cooktop extractor systems that draw vapours downwards thanks to the use of patented technology. The innovative BORA Professional, BORA Classic, BORA X Pure, BORA Pure and BORA Basic product ranges are now sold in 60 countries worldwide.

BORA founder Willi Bruckbauer has a vision: the end of the extractor hood. The patented product that he has developed offers multiple benefits: the high-quality systems are more effective than conventional extractor hoods, very quiet, energy saving and easy to clean. They enable maximum design freedom for kitchens and a clear view.

The company received its first award within the scope of the innovation contest 365 Orte im Land der Ideen (365 Places in the Land of Ideas) back in 2009, followed by the German Entrepreneurs’ Award, Red Dot Awards, Plus X Awards, German Design Awards, Iconic Awards, German Brand Award, Good Design Awards, iF Design Awards and others.

For further information, please visit www.bora.com.

 

Contact:

Klaudia Meinert

klaudia.meinert@derks-bmc.de

Tel. +49(0)89-7599905-11

 

derks brand management consultants

Strähuberstr. 18

81479 Munich

www.derks-bmc.de

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