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BORA @ Alpe d'Huez

THURSDAY, 14 JULY 2022, 11:00 – 7:00 P.M.

The Tour de France is the absolute highlight of the cycling season, and where’s the heart of the Tour if it isn’t in the 21 hairpin bends of Alpe d'Huez? And as the French national holiday happens to fall on the same day, the atmosphere is guaranteed to be amazing! We’d really like to celebrate and enjoy this exciting moment with you, so that we can cheer on our BORA - hansgrohe riders together at this very special cycling event.

We’ll be in the centre of Alpe d'Huez, 1.5 kilometres from the finishing line, and we’ll have our BORA Cooking Truck with us. Join us for some refreshments and watch the race at the public viewing, enjoy some entertainment and live music and snatch some prizes or give-aways in our competitions!

What’s in store for you:

  • cycling at its best
  • public viewing
  • entertainment, live music & DJ
  • drinks & snacks with BORA (after registration with VIP wristband)
  • competition with many BORA and BORA - hansgrohe prizes 

Entry: free

How: simply register below by 10 July 2022 – first come, first served. We will send you a confirmation by 12 July 2022, which you will need to show on arrival to obtain a BORA VIP wristband for our food & drink station. If you’d like to bring along your friends, family, customers or colleagues, simply register each person individually.

When: 14 July 2022, 11:00 – 7:00 p.m.

Where: BORA @ Place Joseph Paganon, 38750 Huez, Frankreich

Place Joseph Paganon is a public square that is accessible to everyone; our BORA food & drink station will be in a separate area. 

How to get there: we recommend that you arrive in the region early (a day or two before the event) and that you check all the information you need in advance online. On the day of the event, the route will only be accessible on foot. 

Your registration

Will you be joining us? Then please let us know.

We are looking forward to your visit.

Your BORA Team