Double win: BORA is "Best Brand of the Year", BORA Classic 2.0 "Best Product of the Year"
Special recognition for BORA with awards for “Best Brand of the Year” and “Best Product of the Year” for BORA Classic 2.0
Raubling. BORA Lüftungstechnik GmbH, manufacturer of innovative cooktop extractors, continues on the road to success. Being labelled “Best Brand of the Year” in the product category “cooktop extractor”, the company received a very special recognition. This award highlights this high-flying company’s exceptionally rigorous and succinct brand positioning and brand management strategies, both important success factors. BORA was first nominated in 2018 in the TOP 100 competition as one of the most innovative companies among German SMEs and was also considered for the Mittelstandspreis der Medien (Weimer Media Group award for SMEs) in 2018.
But that’s not all: After taking home the renowned iF DESIGN AWARD; the biggest innovation award worldwide – the Plus X Award – in the categories of Innovation, High Quality, Design, Ease of Use and Functionality; and the Red Dot Award: Product Design 2019, the product BORA Classic 2.0 has once again received the Plus X Award, this time for the “Best Product of the Year 2019”, despite only being launched a few months ago.
In the words of BORA’s founder Willi Bruckbauer, “We are delighted with all of the praise and recognition that our brand development has received. Within just a few years we have been able to build up a coveted, internally recognised brand from scratch and write our own success story. We are very proud of our company and the team behind it. And of course, the fact that BORA Classic 2.0 has received so many awards in a short space of time is proof of our outstanding sense of innovation. It reconfirms our claim, showing that we go the extra mile and are seen as a benchmark.”
About the Plus X Award
With an international, independent panel of experts from more than 80 different sectors and over 600 participating international brands, the Plus X Award is the biggest innovation award worldwide today for technology, sport and lifestyle. Deemed worthy of recognition are newly developed, innovative technologies, exceptional designs and intelligent, simple operating concepts – products that have at least one “Plus X” factor. The innovation award was started sixteen years ago as a project to protect and strengthen brands and trade, as well as to provide end consumers with better guidance. The “Best Product of the Year” is the highest accolade that a product can receive in the case of the Plus X Award. The award is based on the number of Plus X award seals of approval compared to competitors. The award for “Best Brand of the Year”, which is also only awarded once a year, works on a similar basis.
About the company:
Since 2007, BORA Lüftungstechnik GmbH, headquartered in Raubling, Upper Bavaria, has successfully developed and sold cooktop extractor systems that draw vapours downwards thanks to the use of patented technology. The innovative BORA Pure, BORA Basic, BORA Classic and BORA Professional product ranges are now sold in 58 countries worldwide.
BORA founder Willi Bruckbauer has a vision: the end of the extractor hood. The patented product that he has developed offers multiple benefits: the high-quality systems are more effective than conventional extractor hoods, very quiet, energy saving and easy to clean. They enable maximum design freedom for kitchens and a clear view.
The company received its first award within the scope of the innovation contest 365 Orte im Land der Ideen (365 Places in the Land of Ideas) back in 2009, followed by the German Entrepreneurs’ Award, red dot awards, Plus X Awards, German Design Awards, Iconic Award, German Brand Award, Good Design Award and others. For further information, please visit www.bora.com.
derks brand management consultants