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New BORA X Pure receives the Plus X Award

03.2020

Raubling. BORA Lüftungstechnik GmbH, manufacturer of innovative cooktop extractors, presents its latest product – the BORA X Pure. It did not take long for this innovative cooktop extractor to receive its first award. Even before the market launch, the extraction pioneer from the Bavarian town of Raubling was able to celebrate receiving the prestigious Plus X Award. This is the world’s biggest innovation award for technology, sport and lifestyle, which has already been presented to the BORA Professional, BORA Classic, BORA Basic and BORA Pure product lines on multiple occasions for outstanding design work and extraordinary innovative spirit.

 

The new BORA X Pure can be simply and elegantly integrated into any kitchen design. The distinctively designed air inlet nozzle is slightly recessed into the centre of the cooktop and can be twisted to create various looks. The innovative eSwap system allows filters to be changed swiftly and easily from the top through the air inlet opening.

 

The new bridging function makes it possible to connect the front and back cooking zones, and therefore easier to work and cook with large roasters that require a lot of space. The three-stage heat retention function is a further additional feature on the new BORA X Pure. This can be used to freely select between three heat retention levels with various temperatures. The cooktop extractor, cooktops and functions are compactly controlled via a central touch operating panel (sControl) with a vertical touch slider. The operating panel has a white and blue display with a light/dark contrast.

 

About the award organisers

 

With an international, independent panel of experts from more than 80 different sectors and over 600 participating international brands, the Plus X Award is the biggest innovation award worldwide today for technology, sport and lifestyle. Deemed worthy of recognition are newly developed, innovative technologies, exceptional designs and intelligent, simple operating concepts – products that have at least one “Plus X” factor. The innovation award was started seventeen years ago as a project to protect and strengthen brands and trade, as well as to provide end consumers with better guidance. The “Best Product of the Year” is the highest accolade that a product can receive within the framework of the Plus X Award. The award is based on the number of Plus X Award seals of approval received by a product compared to competitors. The “Best Brand of the Year” title, which is also only awarded once a year, works on a similar basis.

About the company
BORA develops and produces innovative premium built-in kitchen appliances with impressive design standards. The German-Austrian company group positions its portfolio internationally with the claim ‘More than cooking’. Since Willi Bruckbauer founded BORA in 2007, the company has been committed to questioning the ordinary. The mission: we are revolutionising the kitchen as a living space. With extraordinary products for extraordinary experiences.
 
The story began with the innovative cooktop extractor systems, which use intelligent technology to draw cooking vapours downwards and are continually evolving thanks to BORA’s own drive for perfection. The product portfolio has since been expanded to include steam cooking and baking systems, followed by refrigeration and freezing systems as well as cleaning and washing-up systems. The product ranges and live experiences undergo ongoing development to ensure that BORA fans and customers can continue to enjoy the very best cooking experiences. BORA products are characterised by outstanding performance, simple cleaning and simple operation. Thanks to their timeless design, they fit perfectly into any kitchen, where they provide fresh air and a clear view.
 
BORA employs over 750 people worldwide, primarily at its sites in Raubling, Niederndorf and Sydney as well as in its Flagship Store in Herford. The company sells its products in more than 40 countries all over the world. The BORA company group is an attractive, multi-award-winning employer whose products have received multiple internationally renowned design awards.
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