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You’re invited!

Sales Partner Event Giro d’Italia
Start in Israel
2nd-6th May 2018

Join us for the start of the Giro d’Italia in Israel!

For the very first time in its 101 year old history the Giro d’Italia will start outside Europe: Israel will host the first 3 stages of this first Grand Tour of the season that started so amazingly well for our team BORA – hansgrohe last year with a totally unexpected win of Lukas Pöstlberger.  

The first stage of this year’s edition will be a time trial in the city of Jerusalem, and it will be in tribute to Italy’s cycling legend Gino Bartali. He was not only one of the most successful riders of the country, counting three Giro victories amongst many others. He was also a secret hero during the second World War, as he saved the lives of countless Jews by helping them to get across the border. 

What a special opportunity to use the power of sports to bring people together, what a beautiful idea to honour Bartali for something that the world only discovered after he died in 2000. And what an inspirational destination to host a BORA event! 

And talking about opportunities:
We would like to invite you to join our BORA Sales Partner Event in Tel Aviv and Jerusalem from 2nd to 6th May 2018. 

What’s on the menu? We invite you….

  • to benefit from BORA training, product demonstration and live cooking sessions
  • to join the BORA cycling experience during our guided bike ride around Tel Aviv
  • to get the chance to visit the beautiful city of Jerusalem
  • and finally to meet our team BORA – hansgrohe and cheer for them at the 1st stage in Jerusalem
    and at the finish of the 2nd stage in Tel Aviv in the VIP hospitality area.

Are you in? We truly hope so…

Please register for the event before 20th March 2018

Online Registration
Arrival and departure

The official programme starts on Wednesday, 2nd May in the evening. Please plan to arrive in Tel Aviv until 6:00pm local time, your individual departure can be organised from Sunday, 6th May.

Bike Ride

For the bike ride BORA offers to you a jersey and bibshorts.
A helmet and a BORA bike will be provided to you for the duration of the event.

Two weeks ahead of the event we will send you some more detailed information. 

If you have any questions, please feel free to contact us at israel(at)bora.com.

 

We look forward to seeing you in Israel.