Products

Red Dot Award: Best of the Best 2017 for the new Professional

04.2017

Raubling. BORA Lüftungstechnik GmbH, manufacturer of innovative cooktop extractors, has secured the highest accolade in the Red Dot Award:Product Design category, beating the competition to take home the Red Dot:Best of the Best Award.Although only recently launched onto the market, the new BORA Professional is already considered one of the best, most unusual and ground-breaking products of 2017.

“We are very proud of the fact that this new BORA Professional has taken us straight to the top division of design awards.Winning this prize another time is evidence of the continuous levels of innovation we are working with every day,” explains BORA founder Willi Bruckbauer.

Professor Peter Zec, Initiator and CEO of the Red Dot Awards:“The Red Dot:Best of the Best award is issued by the jury for outstanding design.The perfect harmony of the quality of function, seduction, use and responsibility is something only the real visionaries in design can achieve.The award unearths these ground-breaking designs.”

The new BORA Professional is a system which not only features intelligent navigation and an electric cooktop extractor which communicates with the cooktop, it is a genuine, modular, high-end system with above-average sized cooking zones.BORA has also created a world’s first in the shape of a plug & play solution which can also be used in free-standing worktops.

The Red Dot Award is organised by the Design Zentrum Nordrhein Wastfalen and is one of the biggest and most prestigious international design competitions. Over a period of several days, the high-calibre jury evaluated thousands of entries from all over the world. In the Red Dot Award: Product Design category. The Red Dot: Best of the Best award is given to products with extraordinary, groundbreaking designs. The international seal of quality is only given to products whose excellent design sets them apart from comparable products on the market.

About the company

BORA develops and produces innovative premium built-in kitchen appliances with impressive design standards. The German-Austrian company group positions its portfolio internationally with the claim ‘More than cooking’. Since Willi Bruckbauer founded BORA in 2007, the company has been committed to questioning the ordinary. The mission: we are revolutionising the kitchen as a living space. With extraordinary products for extraordinary experiences.

The story began with the innovative cooktop extractor systems, which use intelligent technology to draw cooking vapours downwards and are continually evolving thanks to BORA’s own drive for perfection. The product portfolio has since been expanded to include steam cooking and baking systems, followed by refrigeration and freezing systems as well as cleaning and washing-up systems. The product ranges and live experiences undergo ongoing development to ensure that BORA fans and customers can continue to enjoy the very best cooking experiences. BORA products are characterised by outstanding performance, simple cleaning and simple operation. Thanks to their timeless design, they fit perfectly into any kitchen, where they provide fresh air and a clear view.

BORA employs over 750 people worldwide, primarily at its sites in Raubling, Niederndorf and Sydney as well as in its Flagship Store in Herford. The company sells its products in more than 40 countries all over the world. The BORA company group is an attractive, multi-award-winning employer whose products have received multiple internationally renowned design awards.

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