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Giro d’Italia
Sales Partner Event
in Budapest
8 – 10 May 2020


For the 14th time the Italian Grand Tour will start outside of Italy this year and kicks off in the city of Budapest with an individual time trial. After three Hungarian stages the Giro continues in Sicily, and finishes after 21 stages and 3580 kilometres in Milan, where the winner of the “Maglia Rosa”, the pink jersey for the overall winner, will be crowned. The first Grand Tour of the season is a big highlight with stunning landscape, fantastic sportive performances, and sometimes dramatic, sometimes absolutely beautiful surprises. We would like to invite you to join us and cheer for our boys of BORA – hansgrohe at the start of the 103rd Giro d’Italia.

Please be our guest and join the BORA Budapest Experience from 8-10 May 2020.

What’s on the menu?

  • an inspirational BORA training session and product demonstration

  • BORA live cooking with culinary highlights

  • a guided cycling tour around the historic city of Budapest and along the original Giro routes

  • experience the start of the Giro d’Italia at the BORA – hansgrohe team truck and at the VIP area at the finish line


Please register before the 3rd April 2020 then.

Your registration
Arrival and departure

The official programme starts on Friday, 8 May 2020 at 12:00 PM, please plan your arrival accordingly. Your individual departure can be organised from 02:00 PM on Sunday, 10 May. A hotel room is booked for you from 8 – 10 May.

Bike Ride

For the bike ride BORA offers you a BORA - hansgrohe jersey and bibshorts. A helmet and bike will also be provided to you for the duration of the event.

Two weeks ahead of the event we will send you some more detailed information. 

If you have any questions, please feel free to contact us at

We look forward to seeing you soon in Budapest!