Products

On a winning streak with the BORA X Pure: Innovative product wins the Red Dot Award

03.2020

Raubling. After winning the renowned Plus X Award and internationally recognised iF DESIGN AWARD, BORA Lüftungstechnik GmbH, manufacturer of innovative cooktop extractors, receives another award for the new BORA X Pure: the Red Dot Award in the “Winner 2020” category for outstanding design quality.

“Having the new BORA X Pure win its third award in a very short time is staggering,” says BORA founder Willi Bruckbauer. He continues, “Offering technologically advanced solutions is one thing, but creating world-class design without compromising, that’s another. It’s a challenge that not only requires an innovative spirit but also an instinct that’s spot on, right down to the last detail. We’re delighted that the BORA X Pure impressed the jury in all aspects.”

Professor Dr Peter Zec, initiator and CEO of Red Dot remarked, “The winners of the Red Dot Award demonstrated that they have created outstanding products in the full sense of the word. These products are not just visually striking, they also boast impressive, unparalleled functionality. The winners’ designs are setting new standards in their industries, and I’d like to congratulate them on their success.”

About the Red Dot Award

The Red Dot Award: Product Design is one of the biggest design competitions worldwide. In 2020, designers and manufacturers from 60 countries entered more than 6,500 products for the award. The international jury, made up of experienced experts from different specialist areas, has been gathering for around 65 years to find the best, most revolutionary product designs. The international seal of quality is only given to products that stand out from similar products on the market thanks to their good design. True to the motto “In search of good design and innovation”, during their evaluation they value criteria such as the degree of innovation, functionality, formal quality, durability and ergonomics.

About the company

BORA develops and produces innovative premium built-in kitchen appliances with impressive design standards. The German-Austrian company group positions its portfolio internationally with the claim ‘More than cooking’. Since Willi Bruckbauer founded BORA in 2007, the company has been committed to questioning the ordinary. The mission: we are revolutionising the kitchen as a living space. With extraordinary products for extraordinary experiences.

The story began with the innovative cooktop extractor systems, which use intelligent technology to draw cooking vapours downwards and are continually evolving thanks to BORA’s own drive for perfection. The product portfolio has since been expanded to include steam cooking and baking systems, followed by refrigeration and freezing systems as well as cleaning and washing-up systems. The product ranges and live experiences undergo ongoing development to ensure that BORA fans and customers can continue to enjoy the very best cooking experiences. BORA products are characterised by outstanding performance, simple cleaning and simple operation. Thanks to their timeless design, they fit perfectly into any kitchen, where they provide fresh air and a clear view.

BORA employs over 750 people worldwide, primarily at its sites in Raubling, Niederndorf and Sydney as well as in its Flagship Store in Herford. The company sells its products in more than 40 countries all over the world. The BORA company group is an attractive, multi-award-winning employer whose products have received multiple internationally renowned design awards.

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