Products

On a winning streak with the BORA X Pure: Innovative product wins the Red Dot Award

03.2020

Raubling. After winning the renowned Plus X Award and internationally recognised iF DESIGN AWARD, BORA Lüftungstechnik GmbH, manufacturer of innovative cooktop extractors, receives another award for the new BORA X Pure: the Red Dot Award in the “Winner 2020” category for outstanding design quality.

“Having the new BORA X Pure win its third award in a very short time is staggering,” says BORA founder Willi Bruckbauer. He continues, “Offering technologically advanced solutions is one thing, but creating world-class design without compromising, that’s another. It’s a challenge that not only requires an innovative spirit but also an instinct that’s spot on, right down to the last detail. We’re delighted that the BORA X Pure impressed the jury in all aspects.”

Professor Dr Peter Zec, initiator and CEO of Red Dot remarked, “The winners of the Red Dot Award demonstrated that they have created outstanding products in the full sense of the word. These products are not just visually striking, they also boast impressive, unparalleled functionality. The winners’ designs are setting new standards in their industries, and I’d like to congratulate them on their success.”

About the Red Dot Award

The Red Dot Award: Product Design is one of the biggest design competitions worldwide. In 2020, designers and manufacturers from 60 countries entered more than 6,500 products for the award. The international jury, made up of experienced experts from different specialist areas, has been gathering for around 65 years to find the best, most revolutionary product designs. The international seal of quality is only given to products that stand out from similar products on the market thanks to their good design. True to the motto “In search of good design and innovation”, during their evaluation they value criteria such as the degree of innovation, functionality, formal quality, durability and ergonomics.

O podjetju

BORA razvija in proizvaja inovativne, preimium vgradne kuhinjske naprave z visokimi standardi oblikovanja. Nemško-avstrijski koncern svojo ponudbo pozicionira na mednarodni ravni s sloganom »More than cooking.«. Odkar je Willi Bruckbauer leta 2007 ustanovil podjetje BORA, si podjetje prizadeva izzvati konvencionalno. Poslanstvo: Revolucioniramo kuhinjo kot življenjski prostor. Z izjemnimi izdelki za izjemna doživetja.

Vse se je začelo z inovativnimi sistemi za odvod pare na kuhalnih ploščah, ki zahvaljujoč inteligentni tehnologiji odsesavajo kuhinjske hlape navzdol in se nenehno razvijajo v skladu z lastno zavezanostjo k popolnosti podjetja BORA. Portfelj izdelkov se je razširil na parne sisteme in sisteme za peko, sledili so jim hladilni in zamrzovalni sistemi ter sistemi za čiščenje in pomivanje posode. Paleta izdelkov in doživetja v živo se nenehno izpopolnjujejo, da bi ljubitelji in stranke BORA lahko tudi v prihodnje uživali v najboljši kuharski izkušnji. Izdelke BORA odlikujejo najvišja zmogljivost, preprosto čiščenje in enostavno upravljanje. Zahvaljujoč brezčasnemu dizajnu se brezhibno prilegajo vsaki kuhinji in zagotavljajo svež zrak ter prost pogled v kuhinjo.

Podjetje BORA zaposluje več kot 750 ljudi po vsem svetu, predvsem na svojih lokacijah v Raublingu, Niederndorfu in Sydneyju ter v svoji Flagship Store v Herfordu. Izdelki BORA se zdaj prodajajo v več kot 40 državah po vsem svetu. Skupina BORA je večkrat nagrajeni in privlačen delodajalec, katerega izdelki so osvojili številne mednarodno priznane nagrade za oblikovanje.

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