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‘Brand of the Year 2022’ and ‘Product of the Year 2022’ for the BORA X BO

05.2022

Raubling. BORA, a manufacturer of innovative kitchen solutions, has already received the Plus X Award for the product innovation BORA X BO. Now, two special awards have also been bestowed upon it:‘Brand of the Year 2022’ for BORA and ‘Product of the Year 2022’ for the BORA X BO flex oven.These are the renowned award authority’s very highest accolades and only ever go to the most successful brands.

 

BORA’s founder Willi Bruckbauer commented:“For the BORA X BO, receiving the greatest innovation award for technology, sport and lifestyle, the Plus X Award, was already an important mark of recognition.To now also receive the special award ‘Product of the Year 2022’ and be named ‘Brand of the Year 2022’ for outstanding performances is phenomenal.

Deemed worthy of recognition are newly developed, innovative technologies, exceptional designs and intelligent, simple operating concepts – products that have at least one ‘Plus X’ factor.The innovation award was started nineteen years ago as a project to protect and strengthen brands and trade, as well as to provide end consumers with better guidance.The ‘Best Product of the Year’ title is the highest accolade that a product can receive within the scope of the Plus X Award.The award is based on the number of Plus X Award seals of approval received by a product compared to competitors. The ‘Best Brand of the Year’ title, which is also only awarded once a year, works on a similar basis.

About the company
BORA develops and produces innovative premium built-in kitchen appliances with impressive design standards. The German-Austrian company group positions its portfolio internationally with the claim ‘More than cooking’. Since Willi Bruckbauer founded BORA in 2007, the company has been committed to questioning the ordinary. The mission: we are revolutionising the kitchen as a living space. With extraordinary products for extraordinary experiences.
 
The story began with the innovative cooktop extractor systems, which use intelligent technology to draw cooking vapours downwards and are continually evolving thanks to BORA’s own drive for perfection. The product portfolio has since been expanded to include steam cooking and baking systems, followed by refrigeration and freezing systems as well as cleaning and washing-up systems. The product ranges and live experiences undergo ongoing development to ensure that BORA fans and customers can continue to enjoy the very best cooking experiences. BORA products are characterised by outstanding performance, simple cleaning and simple operation. Thanks to their timeless design, they fit perfectly into any kitchen, where they provide fresh air and a clear view.
 
BORA employs over 750 people worldwide, primarily at its sites in Raubling, Niederndorf and Sydney as well as in its Flagship Store in Herford. The company sells its products in more than 40 countries all over the world. The BORA company group is an attractive, multi-award-winning employer whose products have received multiple internationally renowned design awards.
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