Products

BORA receives special awards: ‘Brand of the Year 2022’ and ‘Product of the Year 2022’ for the BORA X BO

05.2022

Raubling. BORA, a manufacturer of innovative kitchen solutions, has already received the Plus X Award for the product innovation BORA X BO. Now, two special awards have also been bestowed upon it: ‘Brand of the Year 2022’ for BORA and ‘Product of the Year 2022’ for the BORA X BO flex oven. These are the renowned award authority’s very highest accolades and only ever go to the most successful brands.

BORA’s founder Willi Bruckbauer commented: “For the BORA X BO, receiving the greatest innovation award for technology, sport and lifestyle, the Plus X Award, was already an important mark of recognition. To now also receive the special award ‘Product of the Year 2022’ and be named ‘Brand of the Year 2022’ for outstanding performances is phenomenal. We’re proud that our innovations have made us synonymous with cooktop extractor systems and to be firmly anchoring ourselves in people’s minds as a strong brand too.”

About the Plus X Award

With an international, independent expert panel from different sectors and participating brands from all over the world, the Plus X Award is the biggest innovation award worldwide today for technology, sport and lifestyle. Deemed worthy of recognition are newly developed, innovative technologies, exceptional designs and intelligent, simple operating concepts – products that have at least one ‘Plus X’ factor. The innovation award was started nineteen years ago as a project to protect and strengthen brands and trade, as well as to provide end consumers with better guidance. The ‘Best Product of the Year’ title is the highest accolade that a product can receive within the scope of the Plus X Award. The award is based on the number of Plus X Award seals of approval received by a product compared to competitors. The ‘Best Brand of the Year’ title, which is also only awarded once a year, works on a similar basis.

O podjetju

BORA razvija in proizvaja inovativne, preimium vgradne kuhinjske naprave z visokimi standardi oblikovanja. Nemško-avstrijski koncern svojo ponudbo pozicionira na mednarodni ravni s sloganom »More than cooking.«. Odkar je Willi Bruckbauer leta 2007 ustanovil podjetje BORA, si podjetje prizadeva izzvati konvencionalno. Poslanstvo: Revolucioniramo kuhinjo kot življenjski prostor. Z izjemnimi izdelki za izjemna doživetja.

Vse se je začelo z inovativnimi sistemi za odvod pare na kuhalnih ploščah, ki zahvaljujoč inteligentni tehnologiji odsesavajo kuhinjske hlape navzdol in se nenehno razvijajo v skladu z lastno zavezanostjo k popolnosti podjetja BORA. Portfelj izdelkov se je razširil na parne sisteme in sisteme za peko, sledili so jim hladilni in zamrzovalni sistemi ter sistemi za čiščenje in pomivanje posode. Paleta izdelkov in doživetja v živo se nenehno izpopolnjujejo, da bi ljubitelji in stranke BORA lahko tudi v prihodnje uživali v najboljši kuharski izkušnji. Izdelke BORA odlikujejo najvišja zmogljivost, preprosto čiščenje in enostavno upravljanje. Zahvaljujoč brezčasnemu dizajnu se brezhibno prilegajo vsaki kuhinji in zagotavljajo svež zrak ter prost pogled v kuhinjo.

Podjetje BORA zaposluje več kot 750 ljudi po vsem svetu, predvsem na svojih lokacijah v Raublingu, Niederndorfu in Sydneyju ter v svoji Flagship Store v Herfordu. Izdelki BORA se zdaj prodajajo v več kot 40 državah po vsem svetu. Skupina BORA je večkrat nagrajeni in privlačen delodajalec, katerega izdelki so osvojili številne mednarodno priznane nagrade za oblikovanje.

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