The BORA Experience Tour 2023 – dining on cloud nine

The BORA Experience Tour 2023 – dining on cloud nine

With the BORA Experience Tour 2023 in our newly renovated Cooking Truck, we’re offering extraordinary culinary experiences at dizzy heights or on the ground in special locations. We’re also creating unforgettable memories which shape BORA’s brand image. 

The Cooking Truck with a new look

Unforgettable experiences with new BORA products: the recently renovated BORA Cooking Truck now features our flagship product, the Professional 3.0 with Tepan stainless steel grill and surface induction cooktop, plus the X Pure, the S Pure and the BORA X BO steam oven. Thanks to this renovation, we expanded the kitchen as a living space to include our new appliances in the Cooking Truck. 

The glazed BORA Cooking Truck has been on the road in Europe since 2015. 19 meters, 10 wheels, 40 tonnes – it has plenty of room for unique culinary moments and sensational product experiences with friends, family members, colleagues and customers.

BORA in the Air – experiences at lofty heights

The BORA experience is all the more sensational at lofty heights: with BORA in the Air, you get to dine on cloud nine. These great events give you the chance to enjoy heavenly cooking experiences at cooperative events such as the 3Rides Festival Aachen. We not only cook as if in the fresh air, but also at dizzy heights. You can try out our BORA appliances in the truck for yourself, under the guidance of professionals. Oodles of enthusiasm and a better understanding of the products are guaranteed.

To kick-start the Experience Tour 2023, our BORA Cooking Truck made its first stop at BORA’s company site in Niederndorf, Tyrol. At this exclusive event, BORA employees and their friends, families and colleagues enjoyed a spectacular view of the Zahmer Kaiser resort, the Inn River and the surrounding mountains. And when it came to food, they were evidently on cloud nine with a variety of mini party burgers.

BORA Product Experience – ground-level experiences

For those of you who aren’t so keen on heights, you can also sample culinary delights in our Cooking Truck on the ground. The truck often spends several days in one location, either at one of our retail partners’ sites or at various (cycling) events in cooperation with other organisations.

Our passion for cycling naturally goes hand in hand with our love of cooking, which is why the BORA Cooking Truck can be found at various cycling events, such as the Tour of the Alps and the Tour de Suisse. 

Our retail partners’ customers can also experience BORA as part of a company anniversary or an open day, for example. If you wish, you can experience BORA live in the Cooking Truck at one of our European stop-offs or events (no registration necessary).

Our BORA Cooking Truck is touring all over Europe to celebrate the kitchen as a living space at dizzy heights or ground level. Why not experience the BORA appliances for yourself at the Experience Tour 2023?! Unique experiences create unique memories. BORA is unforgettable. Our Experience Tour will quite literally sweep you off your feet.


Please find the dates of the BORA Experience Tour 2023 here.