Company

BORA facts and figures

02.2025

Name: The brand name BORA is derived from the name of the Croatian katabatic wind, which blows along the Adriatic coast and symbolically represents our principle of downdraft extraction

Founder & CEO: Willi Bruckbauer (born in Rosenheim, Germany) is a seventh generation master joiner, a passionate amateur chef and the owner of werkhaus (a Raubling-based company specialising in exclusive interior design and furnishings)

Year of establishment: 2007. More about the company history

Positioning: BORA develops and produces innovative built-in kitchen appliances. We offer our customers a holistic kitchen concept from a single source that covers all workflows within the kitchen: Storage. Marinating. Cooking. Baking. Roasting. Steaming. Cleaning. Vacuum sealing. Lighting. A cycle with perfectly aligned products.

Sites: Raubling (DE), Niederndorf (AT), Sydney (AUS)

Flagship stores: Herford (DE), Sydney (AUS)

Production sites: In-house production at ‘Vertical Factory’ in Niederndorf External production e.g. in Wiesau, Ochsenhausen (DE) and Mattrei am Brenner (AT)

Employees: Approx. 750 colleagues worldwide from 29 nations

Sales markets: + 40 countries in Europe, Asia, Australia and New Zealand

Sales network: Over 8,000 retail partners worldwide trained, developed and supported by the BORA Academy: approx. 500 training sessions per year in 6 languages approx. 7,000 training participants per year at 5 sites

Mission: We are revolutionising the kitchen as a living space. With extraordinary products for extraordinary experiences.

Values: BORA is renowned for challenging the status quo and for rethinking the kitchen as a living space with the utmost determination. We are courageous, innovative, confident, passionate about life and freethinking – and this gives rise to our daily pursuit of perfection and the way in which we bring our vision to life and make our mission tangible. These values are incorporated into our products and shape the friendly and mutually respectful way in which we work together.

Claim: More than cooking. We transform kitchens from functional rooms into genuine living spaces. Through innovative products and services that simplify cooking and promote a healthy lifestyle. A space for sharing enjoyment.

Awards

Company:

kununu Top Company
Top-Arbeitgeber Tirol
FOCUS Top Arbeitgeber
TOP 100
Deutscher Gründerpreis
"365 Orte im Land der Ideen"

Products:

Red Dot Award
iF Design Award
Plux X Award
German Design Award

Til virksomheden

BORA udvikler og producerer innovative førsteklasses indbygningsapparater til køkkenet med høje krav til designet. Den tysk-østrigske virksomhedsgruppe positionerer sin portefølje internationalt med mottoet ”More than cooking”. Siden Willi Bruckbauer grundlagde virksomheden i 2007, har virksomheden stillet spørgsmålstegn ved det velkendte. Missionen: Vi revolutionerer køkkenet som livsrum. Med ekstraordinære produkter til ekstraordinære oplevelser.

Det hele startede med de innovative emfangsystemer, som takket være intelligent teknologi trækker madosen nedad og som hele tiden videreudvikles som følge af BORAs egne krav til perfektion. Produktporteføljen blev udvidet med damp- og bagesystemer, og derefter fulgte køle- og frysesystemer samt rengørings- og skyllesystemer. Der arbejdes løbende på sortimentet og Live Experience, så vi også i fremtiden kan tilbyde BORA fans og kunder den bedste madlavningsoplevelse. Produkter fra BORA udmærker sig ved højeste performance, let rengøring og nem betjening. Takket være produkternes tidløse design passer de fint ind i ethvert køkken og sørger for frisk luft og frit udsyn i køkkenområdet.

BORA beskæftiger over 750 medarbejdere i hele verden, særligt ved afdelingerne i Raubling, Niederndorf og Sydney samt i vores Flagship Store i Herford. BORA produkter sælges efterhånden i mere end 40 lande i hele verden. BORA virksomhedsgruppen er en attraktiv arbejdsgiver, hvis produkter har vundet talrige internationale designpriser.

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