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BORA partners with Whirlpool Corporation for the US and Canadian markets

02.2024

BORA is becoming even more global.How? By entering into a partnership with the Whirlpool Corporation and, in particular, the luxury brand JennAir and the premium brand KitchenAid for the US and Canadian markets. In February, BORA will exhibit its products at KBIS, the Kitchen And Bath Industry Show, in Las Vegas for the first time, thereby presenting the ‘BORA principle’ to the market.

 

The two companies will announce their partnership within the scope of KBIS and inform local partners, in particular, about the continuation of the ‘kitchen revolution’ in the USA.“I’ve always wanted to roll out the concept of hood-free kitchens internationally; we’ve long-since dreamed of the end of the extractor hood.Now, we’ve made huge progress towards achieving a global approach”, says BORA founder Willi Bruckbauer.

 

BORA and Whirlpool want to use this strategic partnership to transform the appliance industry in the USA with revolutionary induction cooktops and cooktop extractors.Willi Bruckbauer explains:

BORA, as an international pacemaker for innovation and an international synonym for cooktop extractors, and Whirlpool, as the market leader in the USA and Canada, each contribute their own strengths to this strategic partnership. As such, the markets will also come to be enriched by jointly developed products.”

This will offer new opportunities to kitchen manufacturers, kitchen designers and even major project developers, and sustainably change kitchen design in the USA.

 

New Whirlpool Cooperation products, developed and produced in partnership with BORA, will act as catalysts for an entire industry.

 

JennAir, known in the USA as a manufacturer of revolutionary domestic appliances, will revive the kitchen market with the new BORA downdraft systems and promote the concept of kitchen aesthetics without compromise with its incomparable design standards and jointless built-in models.

 

KitchenAid, a well-established premium brand in the USA, will introduce the downdraft systems to the market as sustainably produced, compact designs for future-oriented induction solutions.

Til virksomheden
BORA udvikler og producerer innovative førsteklasses indbygningsapparater til køkkenet med høje krav til designet. Den tysk-østrigske virksomhedsgruppe positionerer sin portefølje internationalt med mottoet ”More than cooking”. Siden Willi Bruckbauer grundlagde virksomheden i 2007, har virksomheden stillet spørgsmålstegn ved det velkendte. Missionen: Vi revolutionerer køkkenet som livsrum. Med ekstraordinære produkter til ekstraordinære oplevelser.
 
Det hele startede med de innovative emfangsystemer, som takket være intelligent teknologi trækker madosen nedad og som hele tiden videreudvikles som følge af BORAs egne krav til perfektion. Produktporteføljen blev udvidet med damp- og bagesystemer, og derefter fulgte køle- og frysesystemer samt rengørings- og skyllesystemer. Der arbejdes løbende på sortimentet og Live Experience, så vi også i fremtiden kan tilbyde BORA fans og kunder den bedste madlavningsoplevelse. Produkter fra BORA udmærker sig ved højeste performance, let rengøring og nem betjening. Takket være produkternes tidløse design passer de fint ind i ethvert køkken og sørger for frisk luft og frit udsyn i køkkenområdet.
 
BORA beskæftiger over 750 medarbejdere i hele verden, særligt ved afdelingerne i Raubling, Niederndorf og Sydney samt i vores Flagship Store i Herford. BORA produkter sælges efterhånden i mere end 40 lande i hele verden. BORA virksomhedsgruppen er en attraktiv arbejdsgiver, hvis produkter har vundet talrige internationale designpriser.
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