Company

BORA facts and figures

02.2025

Name: The brand name BORA is derived from the name of the Croatian katabatic wind, which blows along the Adriatic coast and symbolically represents our principle of downdraft extraction

Founder & CEO: Willi Bruckbauer (born in Rosenheim, Germany) is a seventh generation master joiner, a passionate amateur chef and the owner of werkhaus (a Raubling-based company specialising in exclusive interior design and furnishings)

Year of establishment: 2007. More about the company history

Positioning: BORA develops and produces innovative built-in kitchen appliances. We offer our customers a holistic kitchen concept from a single source that covers all workflows within the kitchen: Storage. Marinating. Cooking. Baking. Roasting. Steaming. Cleaning. Vacuum sealing. Lighting. A cycle with perfectly aligned products.

Sites: Raubling (DE), Niederndorf (AT), Sydney (AUS)

Flagship stores: Herford (DE), Sydney (AUS)

Production sites: In-house production at ‘Vertical Factory’ in Niederndorf External production e.g. in Wiesau, Ochsenhausen (DE) and Mattrei am Brenner (AT)

Employees: Approx. 750 colleagues worldwide from 29 nations

Sales markets: + 40 countries in Europe, Asia, Australia and New Zealand

Sales network: Over 8,000 retail partners worldwide trained, developed and supported by the BORA Academy: approx. 500 training sessions per year in 6 languages approx. 7,000 training participants per year at 5 sites

Mission: We are revolutionising the kitchen as a living space. With extraordinary products for extraordinary experiences.

Values: BORA is renowned for challenging the status quo and for rethinking the kitchen as a living space with the utmost determination. We are courageous, innovative, confident, passionate about life and freethinking – and this gives rise to our daily pursuit of perfection and the way in which we bring our vision to life and make our mission tangible. These values are incorporated into our products and shape the friendly and mutually respectful way in which we work together.

Claim: More than cooking. We transform kitchens from functional rooms into genuine living spaces. Through innovative products and services that simplify cooking and promote a healthy lifestyle. A space for sharing enjoyment.

Awards

Company:

kununu Top Company
Top-Arbeitgeber Tirol
FOCUS Top Arbeitgeber
TOP 100
Deutscher Gründerpreis
"365 Orte im Land der Ideen"

Products:

Red Dot Award
iF Design Award
Plux X Award
German Design Award

O podjetju

BORA razvija in proizvaja inovativne, preimium vgradne kuhinjske naprave z visokimi standardi oblikovanja. Nemško-avstrijski koncern svojo ponudbo pozicionira na mednarodni ravni s sloganom »More than cooking.«. Odkar je Willi Bruckbauer leta 2007 ustanovil podjetje BORA, si podjetje prizadeva izzvati konvencionalno. Poslanstvo: Revolucioniramo kuhinjo kot življenjski prostor. Z izjemnimi izdelki za izjemna doživetja.

Vse se je začelo z inovativnimi sistemi za odvod pare na kuhalnih ploščah, ki zahvaljujoč inteligentni tehnologiji odsesavajo kuhinjske hlape navzdol in se nenehno razvijajo v skladu z lastno zavezanostjo k popolnosti podjetja BORA. Portfelj izdelkov se je razširil na parne sisteme in sisteme za peko, sledili so jim hladilni in zamrzovalni sistemi ter sistemi za čiščenje in pomivanje posode. Paleta izdelkov in doživetja v živo se nenehno izpopolnjujejo, da bi ljubitelji in stranke BORA lahko tudi v prihodnje uživali v najboljši kuharski izkušnji. Izdelke BORA odlikujejo najvišja zmogljivost, preprosto čiščenje in enostavno upravljanje. Zahvaljujoč brezčasnemu dizajnu se brezhibno prilegajo vsaki kuhinji in zagotavljajo svež zrak ter prost pogled v kuhinjo.

Podjetje BORA zaposluje več kot 750 ljudi po vsem svetu, predvsem na svojih lokacijah v Raublingu, Niederndorfu in Sydneyju ter v svoji Flagship Store v Herfordu. Izdelki BORA se zdaj prodajajo v več kot 40 državah po vsem svetu. Skupina BORA je večkrat nagrajeni in privlačen delodajalec, katerega izdelki so osvojili številne mednarodno priznane nagrade za oblikovanje.

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