News 25.04.2019

Red Dot Award: Product Design 2019

Clean sweep for new BORA products, Classic 2.0 and Pure

Within a very short period of time we secured another coveted award for the innovative product developments BORA Classic 2.0 and BORA Pure: the Red Dot Award: Product Design 2019. Not long after receiving the iF DESIGN AWARD and the Plus X Award, both products have yet again demonstrated our outstanding innovative power.  ‘We are very proud to have already been considered for three renowned prizes for BORA Classic 2.0 and BORA Pure, so soon after their market launch. This not only speaks for our expertise in technical development. It also confirms our standards and our ability to create outstanding, timeless designs,’ says BORA founder Willi Bruckbauer.  Professor Dr. Peter Zec, initiator and CEO of Red Dot remarked, ‘I wholeheartedly congratulate the prizewinners on their great achievement. The fact that their products were able to withstand the strict judgement of the jury shows their excellent design quality. With that, the winners are setting benchmarks in the design sector and showing how things could go in the future.’ 

Go to Red Dot Award

The Red Dot Award: Product Design is one of the biggest design competitions worldwide. In 2019, designers and manufacturers from 55 countries entered more than 5,500 products for the award. The international jury, made up of experienced experts from different specialist areas, has been gathering for over 60 years to find the best, most revolutionary product designs. The international seal of quality is only given to products that stand out from similar products on the market thanks to their good design. True to the motto “In search of good design and innovation”, during their evaluation they value criteria such as the degree of innovation, functionality, formal quality, durability and ergonomics.


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