Products

BORA X Pure receives the Plus X special award ‘Best Product of the Year 2020’

04.2020

Raubling. BORA Lüftungstechnik GmbH, a manufacturer of innovative cooktop extractors, has been accorded a very special honour. After receiving the Plus X Award for its impressive product innovation BORA X Pure, the organisers’ highest accolade has now followed: the Plus X special award ‘Best Product of the Year 2020’.

BORA’s founder Willi Bruckbauer commented: “Receiving the Plus X Award, the most coveted innovation award for technology, sport and lifestyle, was already a major form of recognition. To now also receive the special award ‘Best Product of the Year’ is both a great honour and confirmation of our achievements. We look forward to standing out from the crowd with our product and impressing not only the judges but also our customers.”

Like all other BORA cooktop extractors, the latest product line combines all the benefits typical of BORA. In addition to using the best materials and all components being easy to clean, the actual act of cooking can be enjoyed to the full thanks to simple, intuitive operation, a clear view and fresh air in the kitchen. What’s more, BORA X Pure not only impresses on a functional level, but also looks wonderfully stylish by elegantly integrating into any kitchen design.

About the award organisers

With an international, independent panel of experts from more than 80 different sectors and over 600 participating international brands, the Plus X Award is the world’s most coveted innovation award for technology, sport and lifestyle. Deemed worthy of recognition are newly developed, innovative technologies, exceptional designs and intelligent, simple operating concepts – products that have at least one ‘Plus X’ factor. The innovation award was started seventeen years ago as a project to protect and strengthen brands and trade, as well as to provide end consumers with better guidance. The ‘Best Product of the Year’ title is the highest accolade that a product can receive within the scope of the Plus X Award. The award is based on the number of Plus X Award seals of approval received by a product compared to competitors. The ‘Best Brand of the Year’ title, which is also only awarded once a year, works on a similar basis.

Til bedriften

BORA utvikler og produserer innovative, førsteklasses integrerte hvitevarer og kjøkkenutstyr med høy designstandard. Det tysk-østerrikske konsernet posisjonerer sin portefølje internasjonalt med påstanden «More than cooking». Siden Willi Bruckbauer grunnla BORA i 2007, har selskapet hatt ambisjoner om å sette spørsmålstegn ved det velkjente. Oppdraget: Vi revolusjonerer kjøkkenet som oppholdsrom. Med enestående produkter som gir unike opplevelser.

Alt begynte med de innovative avtrekkssystemene, som takket være intelligent teknologi trekker kokedampene nedover, og som stadig blir forbedret med BORA sine egne standarder for perfeksjon. Produktporteføljen ble utvidet med damp- og stekesystemene, deretter med kjøle- og frysesystemene, samt rengjørings- og spylesystemene. Det arbeides fortløpende på sortimentet og Live Experience for å kunne tilby BORA fans og kunder den beste matlagingsopplevelsen også i fremtiden. Produkter fra BORA utmerker seg med høyeste ytelse, enkel rengjøring og enkel betjening. Takket være det tidløse designet, føyer de seg inn i ethvert kjøkken uten problemer og sørger for frisk luft og fri sikt i kjøkkenet som oppholdsrom.

BORA har over 750 ansatte verden over, særlig ved avdelingene i Raubling, Niederndorf og Sydney, samt ved hovedbutikken Flagship Store i Herford. BORA produkter blir solgt i over 40 land over hele verden. BORA konsernet er en prisbelønt, attraktiv arbeidsgiver som har vunnet en rekke store internasjonale designpriser for sine produkter.

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