Products

BORA X Pure receives the Plus X special award ‘Best Product of the Year 2020’

04.2020

Raubling. BORA Lüftungstechnik GmbH, a manufacturer of innovative cooktop extractors, has been accorded a very special honour. After receiving the Plus X Award for its impressive product innovation BORA X Pure, the organisers’ highest accolade has now followed: the Plus X special award ‘Best Product of the Year 2020’.

BORA’s founder Willi Bruckbauer commented: “Receiving the Plus X Award, the most coveted innovation award for technology, sport and lifestyle, was already a major form of recognition. To now also receive the special award ‘Best Product of the Year’ is both a great honour and confirmation of our achievements. We look forward to standing out from the crowd with our product and impressing not only the judges but also our customers.”

Like all other BORA cooktop extractors, the latest product line combines all the benefits typical of BORA. In addition to using the best materials and all components being easy to clean, the actual act of cooking can be enjoyed to the full thanks to simple, intuitive operation, a clear view and fresh air in the kitchen. What’s more, BORA X Pure not only impresses on a functional level, but also looks wonderfully stylish by elegantly integrating into any kitchen design.

About the award organisers

With an international, independent panel of experts from more than 80 different sectors and over 600 participating international brands, the Plus X Award is the world’s most coveted innovation award for technology, sport and lifestyle. Deemed worthy of recognition are newly developed, innovative technologies, exceptional designs and intelligent, simple operating concepts – products that have at least one ‘Plus X’ factor. The innovation award was started seventeen years ago as a project to protect and strengthen brands and trade, as well as to provide end consumers with better guidance. The ‘Best Product of the Year’ title is the highest accolade that a product can receive within the scope of the Plus X Award. The award is based on the number of Plus X Award seals of approval received by a product compared to competitors. The ‘Best Brand of the Year’ title, which is also only awarded once a year, works on a similar basis.

O podjetju

BORA razvija in proizvaja inovativne, preimium vgradne kuhinjske naprave z visokimi standardi oblikovanja. Nemško-avstrijski koncern svojo ponudbo pozicionira na mednarodni ravni s sloganom »More than cooking.«. Odkar je Willi Bruckbauer leta 2007 ustanovil podjetje BORA, si podjetje prizadeva izzvati konvencionalno. Poslanstvo: Revolucioniramo kuhinjo kot življenjski prostor. Z izjemnimi izdelki za izjemna doživetja.

Vse se je začelo z inovativnimi sistemi za odvod pare na kuhalnih ploščah, ki zahvaljujoč inteligentni tehnologiji odsesavajo kuhinjske hlape navzdol in se nenehno razvijajo v skladu z lastno zavezanostjo k popolnosti podjetja BORA. Portfelj izdelkov se je razširil na parne sisteme in sisteme za peko, sledili so jim hladilni in zamrzovalni sistemi ter sistemi za čiščenje in pomivanje posode. Paleta izdelkov in doživetja v živo se nenehno izpopolnjujejo, da bi ljubitelji in stranke BORA lahko tudi v prihodnje uživali v najboljši kuharski izkušnji. Izdelke BORA odlikujejo najvišja zmogljivost, preprosto čiščenje in enostavno upravljanje. Zahvaljujoč brezčasnemu dizajnu se brezhibno prilegajo vsaki kuhinji in zagotavljajo svež zrak ter prost pogled v kuhinjo.

Podjetje BORA zaposluje več kot 750 ljudi po vsem svetu, predvsem na svojih lokacijah v Raublingu, Niederndorfu in Sydneyju ter v svoji Flagship Store v Herfordu. Izdelki BORA se zdaj prodajajo v več kot 40 državah po vsem svetu. Skupina BORA je večkrat nagrajeni in privlačen delodajalec, katerega izdelki so osvojili številne mednarodno priznane nagrade za oblikovanje.

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