Products

BORA X Pure receives the Plus X special award ‘Best Product of the Year 2020’

04.2020

Raubling. BORA Lüftungstechnik GmbH, a manufacturer of innovative cooktop extractors, has been accorded a very special honour. After receiving the Plus X Award for its impressive product innovation BORA X Pure, the organisers’ highest accolade has now followed: the Plus X special award ‘Best Product of the Year 2020’.

BORA’s founder Willi Bruckbauer commented: “Receiving the Plus X Award, the most coveted innovation award for technology, sport and lifestyle, was already a major form of recognition. To now also receive the special award ‘Best Product of the Year’ is both a great honour and confirmation of our achievements. We look forward to standing out from the crowd with our product and impressing not only the judges but also our customers.”

Like all other BORA cooktop extractors, the latest product line combines all the benefits typical of BORA. In addition to using the best materials and all components being easy to clean, the actual act of cooking can be enjoyed to the full thanks to simple, intuitive operation, a clear view and fresh air in the kitchen. What’s more, BORA X Pure not only impresses on a functional level, but also looks wonderfully stylish by elegantly integrating into any kitchen design.

About the award organisers

With an international, independent panel of experts from more than 80 different sectors and over 600 participating international brands, the Plus X Award is the world’s most coveted innovation award for technology, sport and lifestyle. Deemed worthy of recognition are newly developed, innovative technologies, exceptional designs and intelligent, simple operating concepts – products that have at least one ‘Plus X’ factor. The innovation award was started seventeen years ago as a project to protect and strengthen brands and trade, as well as to provide end consumers with better guidance. The ‘Best Product of the Year’ title is the highest accolade that a product can receive within the scope of the Plus X Award. The award is based on the number of Plus X Award seals of approval received by a product compared to competitors. The ‘Best Brand of the Year’ title, which is also only awarded once a year, works on a similar basis.

Om företaget

BORA utvecklar och producerar innovativa premium inbyggbara köksapparater med högt designanspråk. Den tysk-österrikiska företagsgruppen positionerar sin portfölj internationellt med claimen ’More than cooking’. Sedan Willi Bruckbauer grundade BORA 2007, har företaget som regel, att ifrågasätta det vanliga. Missionen: Vi revolutionerar livsrummet kök. Med exceptionella produkter och exceptionella upplevelser.

Allt började med de innovativa ångsugssystemen, som tack vare en intelligent teknik lät matoset dras nedåt och med det egna anspråket på perfektion hos BORA, ständigt vidareutvecklades. Produktportföljen utvidgades med ång- och baksystem, därefter kom kyl- och fryssystemen, samt rengörings- och spolsystem. Med sortimentet och Live Experience arbetas ständigt, för att även i fortsättningen kunna erbjuda BORA fans och kunder de bästa matlagningsupplevelserna. Produkter från BORA utmärker sig genom högsta prestation, enkel rengöring och enkel betjäning. Tack vare den tidlösa designen infogar de sig i varje kök och sörjer för frisk luft och fri sikt i livsrummet kök.

BORA sysselsätter över 750 medarbetare över hela världen, särskilt i Raubling, Niederndorf och Sydney samt i vår Flagship Store i Herford. BORA produkterna säljs numera världsvitt i mer än 40 länder. BORA företagsgruppen är en ofta prisbelönad, attraktiv arbetsgivare vars produkter har vunnit många internationellt betydande designutmärkelser.

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