Products

The new BORA Pure wins the iF DESIGN AWARD and Plus X Award before it even reaches the market

03.2019

Raubling. BORA Lüftungstechnik GmbH, manufacturer of innovative cooktop extractors, has received the renowned iF DESIGN AWARD as well as the most important innovation award in the world, the Plus X Award in the categories of Innovation, High Quality, Design, Ease of Use and Functionality, for its innovative product development BORA Pure.This means that the new product line, together with the new BORA Classic 2.0, has already been honoured with two important awards before it goes onto the market in May 2019.

BORA Pure is a compact system and an introduction into the world of BORA cooktop extractors.The design is sleek and simple, but with plenty of character.The air inlet nozzle is available in six different colours, enabling a personal touch in every home.Another highlight is the newly developed, space-saving concept for removing the recirculation filter.The filter can be replaced within a matter of seconds, as easy as pie.

The fully flush-mounted induction cooktop offers four cooking zones.With its ergonomic design and arrangement of functions, the innovative operating concept is sure to win you over. The most important functions with their acoustic and visual feedback can be quickly operated via the intuitive vertical slider (sControl) at the push of a button.

Go to iF DESIGN AWARD The iF DESIGN AWARD has been an internationally recognised trademark for 66 years, acknowledging excellent design and becoming an international symbol for outstanding achievements in the field.

The iF DESIGN AWARD is one of the most important design awards worldwide, receiving over 5,000 applications from over 70 countries every year.It awards prizes for design achievements from all disciplines:product, packaging, communication and service design/UX, architecture and interior architecture, as well as professional concept.

Go to Plus X Award With an international, independent expert panel from different sectors, the Plus X Award is the biggest innovation award worldwide today for technology, sport and lifestyle.

Newly developed and innovative technologies, extraordinary designs and intelligent and simple operating concepts are all worthy of awards.The innovation award was started sixteen years ago as a project to protect and strengthen brands and trade, as well as to provide end consumers with better guidance.

About the company

BORA develops and produces innovative premium built-in kitchen appliances with impressive design standards. The German-Austrian company group positions its portfolio internationally with the claim ‘More than cooking’. Since Willi Bruckbauer founded BORA in 2007, the company has been committed to questioning the ordinary. The mission: we are revolutionising the kitchen as a living space. With extraordinary products for extraordinary experiences.

The story began with the innovative cooktop extractor systems, which use intelligent technology to draw cooking vapours downwards and are continually evolving thanks to BORA’s own drive for perfection. The product portfolio has since been expanded to include steam cooking and baking systems, followed by refrigeration and freezing systems as well as cleaning and washing-up systems. The product ranges and live experiences undergo ongoing development to ensure that BORA fans and customers can continue to enjoy the very best cooking experiences. BORA products are characterised by outstanding performance, simple cleaning and simple operation. Thanks to their timeless design, they fit perfectly into any kitchen, where they provide fresh air and a clear view.

BORA employs over 750 people worldwide, primarily at its sites in Raubling, Niederndorf and Sydney as well as in its Flagship Store in Herford. The company sells its products in more than 40 countries all over the world. The BORA company group is an attractive, multi-award-winning employer whose products have received multiple internationally renowned design awards.

Downloads

The ZIP file contains the press release and the pictures.

Download ZIP (high res) Download ZIP (low res) Download ZIP (original)