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Our values and corporate culture

    24/05/2023

    5 min.

The opening of our new company site, BORA Herford, marks the next milestone in our history.

 

We are continuing to grow and taking this as an opportunity to take a look behind the scenes: what shapes our corporate culture? What are our values and what is our mission here at BORA? 

BORA – More than cooking.

Here at BORA we transform kitchens from functional rooms to genuine living spaces – Through innovative products and services that simplify cooking and promote a healthy lifestyle. This is closely linked to our passion for professional cycling, which enables us to take the kitchen revolution onto the streets. Above all, however, BORA is shaped by the people behind the scenes. They epitomise the BORA spirit in their everyday work and convey it externally. This gives us plenty of good reason to take a look at the corporate culture, the BORA values and our mission.
   
BORA is a growing company with a large number of staff. Our dynamic corporate culture is characterised by a modern and innovative philosophy, flat hierarchies and a culture of open communication. Our mission: We are revolutionising the kitchen as a living space. With extraordinary products for extraordinary experiences. We always strive to offer our customers the best cooking experience by using innovative technology, impressive functionality and outstanding effectiveness to make cooking easier. For us, BORA means far more than cooking. 

The BORA values 

Here at BORA, we challenge the status quo every day. We rethink the kitchen as a living space with the utmost determination. We are courageous, innovative, confident, passionate about life and freethinking. These values are incorporated into our products and shape the friendly and mutually respectful way in which we work together.

 

What do these values mean to us?

  • Courageous

    We at BORA are courageous because we believe in ourselves and sometimes swim against the tide. With determination and conviction, we seize opportunities, try things out and tackle big tasks.

  • Innovative

    We are innovative because we rethink things and promote unconventional ideas. Our aim is to find solutions that make it as easy as possible to develop products which significantly improve the quality of life of their users. Our love of innovation has been confirmed by awards such as the ‘Deutscher Gründerpreis’ (German Entrepreneurs’ Award), one of the most prestigious business awards in the country.
     
  • Self-confident

    BORA employees are self-confident because they shape the future of the company themselves and do so in an optimistic, independent and self-determined way. We know and utilise our strengths and go our own way unwaveringly.

  • BORA is cheerful because the little things often make a big difference.

    We enjoy the good things and place great emphasis on shared experiences. We are incorrigible optimists and believe in togetherness and mutual support. We prioritise details which have a wow factor. 
One example of this is BORA in Mallorca 2022 - an extraordinary experience for all BORA employees, who have grown together through many shared memories.

  • Free-spirited

    We at BORA are free-spirited because we approach things with an open mind and curiosity. Whether it’s an unusual idea, a new solution or a special technique. There are no limits set on thought: feasibility begins in the mind and with the desire to achieve the best results. We do things differently, in a meaningful way. We don’t accept normality. 

    BORA goes Mallorca

    The fact that we’ve not just written our five values on a sheet of paper, but also implement them in our daily interactions is evident from BORA in Mallorca. In October 2022, over 450 BORA employees came together on the Balearic island of Palma de Mallorca. Courage, innovation, confidence, a passion for life and freethinking were all the heart of this joint trip away from the usual working environment.  

    As BORA and cycling belong together in the same way as cooktops and downdraft extractors, all of the staff hopped onto bikes and jointly revolved their pedals 5,963,400 times to cover a total of 29,530 kilometres.

    The weekend ended with a Tour de BORA, where all employees competed in several team challenges to demonstrate their skills and team spirit. Each station reflected a BORA value and made it tangible. For example, the tug of war represented confidence. 
     
    Want to join the BORA team and experience our unique corporate culture for yourself? These are our open positions.

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