Press release
BORA - Our history
2005
Development of an initial prototype
2006
First patent registration, BORA Professional
2007
Establishment of BORA Lüftungstechnik GmbH
2008
Launch of BORA Professional
2009
Receipt of the award ‘365 Orte im Land der Ideen’ (365 Places in the Land of Ideas), innovation competition
2010
Launch of BORA Classic
Receipt of the ‘Deutscher Gründerpreis’ (German Entrepreneurs’ Award) in the startup category
2012
Start of international expansion
First exhibition stand at ‘EuroCucina’ in Milan
Development of the sports sponsorship in the field of professional cycling
2013
Launch of BORA Basic as a compact system
Opening of the new head office in Raubling
Broadcasting of the first TV advert
2014
Opening of a showroom in Sydney
2015
New development: BORA Basic with surface induction
Spatial expansion by moving into the BORA building in Raubling
Main sponsor of the cycling team ‘BORA – Argon 18’
First Tour de France participation as team ‘BORA – Argon 18’
First use of the BORA Cooking Truck, BORA in the air
2016
Receipt of the German Brand Award 2016, BORA Lüftungstechnik GmbH
2017
Launch of BORA Professional 2.0
Start of the BORA Revolution Tour, BORA Cooking Truck
Groundbreaking ceremony for the BORA company building in Niederndorf, Austria
Main sponsor of the cycling team ‘BORA – hansgrohe’, participation in the UCI WorldTour
Signing of the three-time world champion Peter Sagan
2018
Move into the BORA company building in Niederndorf, Austria
2019
Launch of BORA Pure
Launch of BORA Classic 2.0
2020
Launch of BORA X Pure
Launch of BORA Professional 3.0
Completion of the expanded BORA building in Raubling
2021
Launch of BORA X BO Steam oven
Launch of BORA Multi drawer
Launch of BORA S Pure
About the company:
Since 2007, BORA Lüftungstechnik GmbH, based in Raubling, Upper Bavaria, has successfully developed and sold cooktop extractor systems that draw vapours downwards thanks to the use of patented technology. The innovative product ranges BORA Professional, BORA Classic, BORA X Pure, BORA Pure, BORA S Pure and BORA Basic are sold in 60 countries around the world.
The vision of BORA is “The End of Normal”; the mission – to revolutionise the kitchen as a living space with extraordinary products for extraordinary experiences. What makes the patent so special? These high-quality systems are more effective than conventional extractor hoods, extremely quiet, energysaving and easy to clean. They allow maximum design freedom in the kitchen and a clear view.
Focusing on the kitchen as a central living space, BORA brought a new dimension of innovative kitchen appliances onto the market in 2021 with the BORA X BO steam oven and the matching BORA multi-drawer.
Back in 2009, the company received its first award within the scope of the innovation contest 365 Orte im Land der Ideen (365 Places in the Land of Ideas), followed by the Deutsche Gründerpreis (German Entrepreneurs’ Award), Red Dot Awards, Plus X Awards, German Design Awards, Iconic Award, German Brand Award, Good Design Awards, iF Design Awards, among others.
For further information, please visit bora.com.
For press enquiries:
pr@bora.co