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The BORA X BO flex oven receives the Plus X Award 2022

04.2022

Raubling. BORA, a manufacturer of innovative kitchen solutions, has expanded its product range to include the all-purpose kitchen wonder, the BORA X BO, and is now making advances in the steam oven market. This recently launched BORA innovation has already made a name for itself by scooping the internationally renowned Plus X Award 2022 for Innovation, High Quality, Design and Ease of Use.

 

BORA’s founder Willi Bruckbauer commented, “We are absolutely delighted to receive this first award for our new product, the BORA X BO, which has enabled us to tap into a whole new business segment. BORA stands for innovation and further development. This means we don’t simply follow the latest trends; we focus on our customers’ needs. As such, we constantly reinvent ourselves and our products. By developing our first steam oven, we have demonstrated courage and innovative strength.”

 

BORA X BO is a pioneering all-rounder that takes cooking at home to a whole new level. The flex oven is an extractor, steamer and oven with integrated cleaning functions, all combined in a single appliance that’s intuitive to operate. The unique steam extraction function prevents steam from escaping when the door is opened (thanks to the BORA Smart Open – automatic door opening system), which keeps kitchens full of fresh air and provides a clear view. The WiFi compatible steam oven also features a four-point food thermometer which ensures that dishes are cooked to perfection, as the oven cuts out automatically once the food has reached the target temperature. As well as being functional and easy to use, the X BO also boasts a sleek premium design. With its black panel effect, the flex oven is a visual highlight which blends seamlessly into any kitchen. The efficient LED multilevel lighting perfectly showcases all levels of the BORA X BO as well as the food in the cooking chamber. Professional technology for private homes that guarantees a new comfort of cooking.

 

About the Plus X Award

 

With an international, independent expert panel from different sectors and participating brands from all over the world, the Plus X Award is the biggest innovation award worldwide today for technology, sport and lifestyle. Deemed worthy of recognition are newly developed, innovative technologies, exceptional designs and intelligent, simple operating concepts – products that have at least one ‘Plus X’ factor. The innovation award was started nineteen years ago as a project to protect and strengthen brands and trade, as well as to provide end consumers with better guidance. The ‘Best Product of the Year’ title is the highest accolade that a product can receive within the scope of the Plus X Award. The award is based on the number of Plus X Award seals of approval received by a product compared to competitors. The ‘Best Brand of the Year’ title, which is also only awarded once a year, works on a similar basis.

Til bedriften
BORA utvikler og produserer innovative, førsteklasses integrerte hvitevarer og kjøkkenutstyr med høy designstandard. Det tysk-østerrikske konsernet posisjonerer sin portefølje internasjonalt med påstanden «More than cooking». Siden Willi Bruckbauer grunnla BORA i 2007, har selskapet hatt ambisjoner om å sette spørsmålstegn ved det velkjente. Oppdraget: Vi revolusjonerer kjøkkenet som oppholdsrom. Med enestående produkter som gir unike opplevelser.
 
Alt begynte med de innovative avtrekkssystemene, som takket være intelligent teknologi trekker kokedampene nedover, og som stadig blir forbedret med BORA sine egne standarder for perfeksjon. Produktporteføljen ble utvidet med damp- og stekesystemene, deretter med kjøle- og frysesystemene, samt rengjørings- og spylesystemene. Det arbeides fortløpende på sortimentet og Live Experience for å kunne tilby BORA fans og kunder den beste matlagingsopplevelsen også i fremtiden. Produkter fra BORA utmerker seg med høyeste ytelse, enkel rengjøring og enkel betjening. Takket være det tidløse designet, føyer de seg inn i ethvert kjøkken uten problemer og sørger for frisk luft og fri sikt i kjøkkenet som oppholdsrom.
 
BORA har over 750 ansatte verden over, særlig ved avdelingene i Raubling, Niederndorf og Sydney, samt ved hovedbutikken Flagship Store i Herford. BORA produkter blir solgt i over 40 land over hele verden. BORA konsernet er en prisbelønt, attraktiv arbeidsgiver som har vunnet en rekke store internasjonale designpriser for sine produkter.
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