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The BORA X BO flex oven receives the Plus X Award 2022

04.2022

Raubling. BORA, a manufacturer of innovative kitchen solutions, has expanded its product range to include the all-purpose kitchen wonder, the BORA X BO, and is now making advances in the steam oven market. This recently launched BORA innovation has already made a name for itself by scooping the internationally renowned Plus X Award 2022 for Innovation, High Quality, Design and Ease of Use.

 

BORA’s founder Willi Bruckbauer commented, “We are absolutely delighted to receive this first award for our new product, the BORA X BO, which has enabled us to tap into a whole new business segment. BORA stands for innovation and further development. This means we don’t simply follow the latest trends; we focus on our customers’ needs. As such, we constantly reinvent ourselves and our products. By developing our first steam oven, we have demonstrated courage and innovative strength.”

 

BORA X BO is a pioneering all-rounder that takes cooking at home to a whole new level. The flex oven is an extractor, steamer and oven with integrated cleaning functions, all combined in a single appliance that’s intuitive to operate. The unique steam extraction function prevents steam from escaping when the door is opened (thanks to the BORA Smart Open – automatic door opening system), which keeps kitchens full of fresh air and provides a clear view. The WiFi compatible steam oven also features a four-point food thermometer which ensures that dishes are cooked to perfection, as the oven cuts out automatically once the food has reached the target temperature. As well as being functional and easy to use, the X BO also boasts a sleek premium design. With its black panel effect, the flex oven is a visual highlight which blends seamlessly into any kitchen. The efficient LED multilevel lighting perfectly showcases all levels of the BORA X BO as well as the food in the cooking chamber. Professional technology for private homes that guarantees a new comfort of cooking.

 

About the Plus X Award

 

With an international, independent expert panel from different sectors and participating brands from all over the world, the Plus X Award is the biggest innovation award worldwide today for technology, sport and lifestyle. Deemed worthy of recognition are newly developed, innovative technologies, exceptional designs and intelligent, simple operating concepts – products that have at least one ‘Plus X’ factor. The innovation award was started nineteen years ago as a project to protect and strengthen brands and trade, as well as to provide end consumers with better guidance. The ‘Best Product of the Year’ title is the highest accolade that a product can receive within the scope of the Plus X Award. The award is based on the number of Plus X Award seals of approval received by a product compared to competitors. The ‘Best Brand of the Year’ title, which is also only awarded once a year, works on a similar basis.

Til virksomheden
BORA udvikler og producerer innovative førsteklasses indbygningsapparater til køkkenet med høje krav til designet. Den tysk-østrigske virksomhedsgruppe positionerer sin portefølje internationalt med mottoet ”More than cooking”. Siden Willi Bruckbauer grundlagde virksomheden i 2007, har virksomheden stillet spørgsmålstegn ved det velkendte. Missionen: Vi revolutionerer køkkenet som livsrum. Med ekstraordinære produkter til ekstraordinære oplevelser.
 
Det hele startede med de innovative emfangsystemer, som takket være intelligent teknologi trækker madosen nedad og som hele tiden videreudvikles som følge af BORAs egne krav til perfektion. Produktporteføljen blev udvidet med damp- og bagesystemer, og derefter fulgte køle- og frysesystemer samt rengørings- og skyllesystemer. Der arbejdes løbende på sortimentet og Live Experience, så vi også i fremtiden kan tilbyde BORA fans og kunder den bedste madlavningsoplevelse. Produkter fra BORA udmærker sig ved højeste performance, let rengøring og nem betjening. Takket være produkternes tidløse design passer de fint ind i ethvert køkken og sørger for frisk luft og frit udsyn i køkkenområdet.
 
BORA beskæftiger over 750 medarbejdere i hele verden, særligt ved afdelingerne i Raubling, Niederndorf og Sydney samt i vores Flagship Store i Herford. BORA produkter sælges efterhånden i mere end 40 lande i hele verden. BORA virksomhedsgruppen er en attraktiv arbejdsgiver, hvis produkter har vundet talrige internationale designpriser.
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