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BORA Professional receives the German Design Award 2018

10.2017

Raubling. BORA Lüftungstechnik GmbH, a manufacturer of innovative cooktop extractors, has been presented with the German Design Award 2018, a prestigious international award from the German Design Council, in the highest category of Gold for the new BORA Professional.

The Gold award recognises top achievements in international design and is only awarded to the best of the best. “We are proud to have received yet another award for the new BORA Professional as excellence in every respect was the yardstick we aimed for when developing this product. The award shows that quality and efficiency can go hand in hand with outstanding design. To be recognised in the market, the design has to stand out”, stated company founder Willi Bruckbauer. BORA pursues the vision of the ‘end of the extractor hood’ and revolutionises the design and function of kitchens through pioneering product innovations.

The award is one of the most internationally renowned design competitions and aims to discover and endorse unique design trends. Every year since 2012, awards have been presented to outstanding products that are in their way pioneering in the international design scene. This year, there were 5,000 entries. BORA Professional impressed with its design quality in the kitchens category.

The organisers

The German Design Award is presented by the German Design Council, the national brand and design authority responsible for the high-level task of representing German design. Established as a foundation in 1953 at the initiative of the German Parliament, the German Design Council helps the business world consistently strive to achieve brand value through design. This makes it a world-leading centre of expertise for communication and brand guidance within the field of design. The exclusive network of foundation members not only includes professional associations and institutions but also, and in particular, the owners and brand drivers of many well-known companies.

Til virksomheden

BORA udvikler og producerer innovative førsteklasses indbygningsapparater til køkkenet med høje krav til designet. Den tysk-østrigske virksomhedsgruppe positionerer sin portefølje internationalt med mottoet ”More than cooking”. Siden Willi Bruckbauer grundlagde virksomheden i 2007, har virksomheden stillet spørgsmålstegn ved det velkendte. Missionen: Vi revolutionerer køkkenet som livsrum. Med ekstraordinære produkter til ekstraordinære oplevelser.

Det hele startede med de innovative emfangsystemer, som takket være intelligent teknologi trækker madosen nedad og som hele tiden videreudvikles som følge af BORAs egne krav til perfektion. Produktporteføljen blev udvidet med damp- og bagesystemer, og derefter fulgte køle- og frysesystemer samt rengørings- og skyllesystemer. Der arbejdes løbende på sortimentet og Live Experience, så vi også i fremtiden kan tilbyde BORA fans og kunder den bedste madlavningsoplevelse. Produkter fra BORA udmærker sig ved højeste performance, let rengøring og nem betjening. Takket være produkternes tidløse design passer de fint ind i ethvert køkken og sørger for frisk luft og frit udsyn i køkkenområdet.

BORA beskæftiger over 750 medarbejdere i hele verden, særligt ved afdelingerne i Raubling, Niederndorf og Sydney samt i vores Flagship Store i Herford. BORA produkter sælges efterhånden i mere end 40 lande i hele verden. BORA virksomhedsgruppen er en attraktiv arbejdsgiver, hvis produkter har vundet talrige internationale designpriser.

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