Products

BORA Professional 3.0 and BORA X Pure win German Design Award 2021

10.2020

Raubling. BORA, manufacturer of innovative cooktop extractors, is already looking forward to next year as it’s now official: the BORA X Pure range and recently launched BORA Professional 3.0 have both won the prestigious German Design Award for 2021. The award places particular emphasis on outstanding and innovative design.

BORA’s founder Willi Bruckbauer commented: ‘We’ve created something really quite special with the BORA Professional 3.0 and the BORA X Pure, and we’re absolutely delighted that our efforts are being acknowledged with double awards. The BORA concept started a major trend that continues to influence the entire kitchen industry. And what’s even better is that not only do our products’ functionality and technology earn us top recognition, our designs do too.’

BORA Professional 3.0 is a modular system that can be customised to meet customer requirements. Its design highlight is the subtle, stainless-steel control knob with a black glass front and sensitive touch-operated surface with a high-definition, white LED display. The removable stainless steel ring and optimised LED display not only visually enhance the knob but also enlarge the touch-operated area. All functions are easily, conveniently and intuitively activated by twisting the knob and tapping the central touch-operated surface.

The unique, striking design of the air inlet nozzle on the BORA X Pure is what makes it stand out. It is slightly recessed into the centre of the cooktop and can be twisted to create various looks. The innovative eSwap system allows filters to be changed swiftly and easily from the top through the air inlet opening. The cooktop extractor, cooktops and functions are compactly controlled via a central touch operating panel (sControl) with a vertical touch slider.

About the German Design Award

The German Design Award is presented by the German Design Council, the expert organisation for brand and design in Germany. The Council is commissioned by the highest authority to represent the German design industry. Established as a foundation on the initiative of the German Bundestag in 1953, it supports the industry to consistently generate added brand value through design. As a result, the German Design Council is one of the world’s leading competence centres for communication and brand management in the field of design. In addition to industry associations and institutions, the exclusive network of foundation members includes the owners and brand directors of numerous renowned companies.

K spoločnosti

Spoločnosť BORA vyvíja a vyrába inovatívne prvotriedne kuchynské vstavané spotrebiče s tými najvyššími nárokmi na dizajn. Nemecko-rakúska skupina spoločností ponúka svoje portfólio na medzinárodnej scéne so sloganom: „More than cooking.“ Od svojho založenia Willim Bruckbauerom v roku 2007 si spoločnosť dala za cieľ spochybniť zažité koncepty. Misia: Prinášame revolúciu do životného priestoru kuchyne. S mimoriadnymi výrobkami pre mimoriadne zážitky.

Všetko to začalo s inovatívnymi systémami odťahu pár, ktoré vďaka inteligentnej technike odsávajú kuchynské výpary smerom nadol a ďalej sa vyvíjajú na základe snahy spoločnosti BORA dosiahnuť dokonalosť. Produktové portfólio sa rozšírilo o parné systémy a systémy pečenia, potom prišli chladiace a mraziace systémy a tiež čistiace a umývacie systémy. Stále sa pracuje na sortimente a podujatiach Live Experience, aby sme mohli fanúšikom značky BORA a zákazníkom aj v budúcnosti ponúknuť ten najlepší zážitok z varenia. Produkty značky BORA sa vyznačujú tým najvyššími výkonom, ľahko sa čistia a jednoducho obsluhujú. Vďaka svojmu nadčasovému dizajnu bez problémov zapadnú do každej kuchyne a postarajú sa o čerstvý vzduch a nerušený výhľad v životnom priestore kuchyne.

Spoločnosť BORA zamestnáva približne 750 zamestnancov na celom svete, najmä v závodoch v mestách Raubling, Niederndorf a Sydney a tiež v našom obchode Flagship Store v meste Herford. Produkty značky BORA sa medzičasom predávajú vo viac ako 40 krajinách na celom svete. Skupina spoločností BORA je mnohostranne vyznamenaným, atraktívnym zamestnávateľom, ktorého produkty vyhrali množstvo medzinárodne významných ocenení za dizajn.