Company

BORA extends main sponsorship of the BORA – hansgrohe cycling team through to 2024

08.2020

Nice/Raubling, 29 August 2020. At the start of the 107th Tour de France in Nice, BORA has announced the extension of their sponsorship commitment to the cycling team BORA – hansgrohe for another three years. The extractor system specialist from the Bavarian town of Raubling and their co-sponsor Hansgrohe from Schiltach have confirmed their commitment to the successful German team until the end of the 2024 season. This announcement was made at the start of the most important stage race in road racing which, due to the coronavirus situation, is one of the few big sporting events this year.

Willi Bruckbauer, founder and CEO of BORA on the sponsorship extension:

Conscious move to go against the mainstream

„For BORA, the sponsorship was quite the windfall from the very beginning. We made a conscious move to go against the mainstream when we decided almost six years ago to become the main sponsor of a professional cycling team. After careful consideration, we were convinced that this suited us, is authentic, and achieves our marketing goals perfectly. There are many parallels between BORA as a company and the team of Ralph Denk: we are close to home, yet possess an international orientation, we are constantly developing and at times embark upon unconventional paths, we recognise and provide chances, we do not shy away from competition, and we pursue our goals efficiently and with great passion.“

Monitoring proves success in creating brand awareness

„And our success has proven us right on both sides. At BORA, we have been conducting regular monitoring since 2015 and have clearly noticed that brand awareness has multiplied, that we are growing much faster and stronger in markets with a connection to cycling, and that the group of people interested in cycling in particular has a much clearer picture of BORA and our products. “Never change a running system,” they say, however, to keep the system running on both sides, long-term planning security is vital, particularly in times when planning security is a more important concept than ever before.“

Security in planning until 2024

„That’s why we decided to extend our sponsorship commitment early, until the end of 2024. This will allow the team to continue to consistently develop, and also gives us the opportunity to benefit from sponsorship as a sustainable multiplier in our strategic marketing planning. We are also looking forward to further developing our highly-successful cooperation with our partner, Hansgrohe.“

K spoločnosti

Spoločnosť BORA vyvíja a vyrába inovatívne prvotriedne kuchynské vstavané spotrebiče s tými najvyššími nárokmi na dizajn. Nemecko-rakúska skupina spoločností ponúka svoje portfólio na medzinárodnej scéne so sloganom: „More than cooking.“ Od svojho založenia Willim Bruckbauerom v roku 2007 si spoločnosť dala za cieľ spochybniť zažité koncepty. Misia: Prinášame revolúciu do životného priestoru kuchyne. S mimoriadnymi výrobkami pre mimoriadne zážitky.

Všetko to začalo s inovatívnymi systémami odťahu pár, ktoré vďaka inteligentnej technike odsávajú kuchynské výpary smerom nadol a ďalej sa vyvíjajú na základe snahy spoločnosti BORA dosiahnuť dokonalosť. Produktové portfólio sa rozšírilo o parné systémy a systémy pečenia, potom prišli chladiace a mraziace systémy a tiež čistiace a umývacie systémy. Stále sa pracuje na sortimente a podujatiach Live Experience, aby sme mohli fanúšikom značky BORA a zákazníkom aj v budúcnosti ponúknuť ten najlepší zážitok z varenia. Produkty značky BORA sa vyznačujú tým najvyššími výkonom, ľahko sa čistia a jednoducho obsluhujú. Vďaka svojmu nadčasovému dizajnu bez problémov zapadnú do každej kuchyne a postarajú sa o čerstvý vzduch a nerušený výhľad v životnom priestore kuchyne.

Spoločnosť BORA zamestnáva približne 750 zamestnancov na celom svete, najmä v závodoch v mestách Raubling, Niederndorf a Sydney a tiež v našom obchode Flagship Store v meste Herford. Produkty značky BORA sa medzičasom predávajú vo viac ako 40 krajinách na celom svete. Skupina spoločností BORA je mnohostranne vyznamenaným, atraktívnym zamestnávateľom, ktorého produkty vyhrali množstvo medzinárodne významných ocenení za dizajn.