Company

BORA receives coveted media award for SMEs ‘Mittelstandspreis der Medien 2018’

10.2018

Raubling. BORA Lüftungstechnik GmbH, manufacturer of innovative cooktop extractors, was presented with the award in the category of entrepreneurship by middle-market newspaper “Wirtschaftkurier”. In his keynote speech at the award ceremony on 27 October 2018 at the Alte Oper, Frankfurt's former opera house, Dr. Peter Tauber, Parliamentary Secretary of State at the Federal Ministry of Defence, highlighted the extraordinary economic power of SMEs and the example set by their entrepreneurs. In the presentation speech, BORA was acknowledged for the exceptional initiative and pioneering spirit with which the company has captured the market in just a decade, as well as for its spectacular brand leadership.

“We are proud to receive this award. It once again confirms our power to innovate and our endeavours to continue to influence the market with trendsetting developments. For the consumers, the BORA brand stands for innovation and quality and we are delighted to be seen as the name that is associated with extraction systems,” says Willi Bruckbauer, BORA’s founder.

The award

The ‘Mittelstandspreis der Medien’ in the categories of entrepreneurship, innovation and sustainability is presented by the WEIMER MEDIA GROUP. Under the leadership of publishers Dr. Wolfram Weimer and Christiane Goetz-Weimer, the publishing group specialises in highbrow economic and political journalism. A dozen media brands can be found under the same roof, including the current affairs magazine THE EUROPEAN, the business newspaper WIRTSCHAFTSKURIER, the German stock exchange’s own online bulletin BÖRSE AM SONNTAG and publisher CH.GOETZ-VERLAG.

About the company

BORA develops and produces innovative premium built-in kitchen appliances with impressive design standards. The German-Austrian company group positions its portfolio internationally with the claim ‘More than cooking’. Since Willi Bruckbauer founded BORA in 2007, the company has been committed to questioning the ordinary. The mission: we are revolutionising the kitchen as a living space. With extraordinary products for extraordinary experiences.

The story began with the innovative cooktop extractor systems, which use intelligent technology to draw cooking vapours downwards and are continually evolving thanks to BORA’s own drive for perfection. The product portfolio has since been expanded to include steam cooking and baking systems, followed by refrigeration and freezing systems as well as cleaning and washing-up systems. The product ranges and live experiences undergo ongoing development to ensure that BORA fans and customers can continue to enjoy the very best cooking experiences. BORA products are characterised by outstanding performance, simple cleaning and simple operation. Thanks to their timeless design, they fit perfectly into any kitchen, where they provide fresh air and a clear view.

BORA employs over 750 people worldwide, primarily at its sites in Raubling, Niederndorf and Sydney as well as in its Flagship Store in Herford. The company sells its products in more than 40 countries all over the world. The BORA company group is an attractive, multi-award-winning employer whose products have received multiple internationally renowned design awards.

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