We place great importance on personal relationships, reliable all-round service and shared experiences through training and events.

Your benefits as a BORA retail partner

Excellent product quality

Our BORA products stand for innovation. The mission: we are revolutionising the kitchen as a living space. With extraordinary products for extraordinary experiences.

Spectacular events

So that you can experience and test BORA products first hand, we organise exclusive events for our retail partners – for example, within the context of the biggest cycling races of the WorldTour.

Regular training courses

As a BORA retail partner, you can benefit from regular training courses organised by our BORA Academy. Our pro tips on kitchen sales and our hands-on concept help you to become familiar with our products.

360° support

We are committed to building personal relationships with our retail partners, involving customised assistance and optimum support in every department.

Contact us today!

Would you like to become a BORA retail partner? Get in touch with us today. Your personal contact person will get back to you as soon as possible.

Visit us at the Eurocucina

Eurocucina in Milan is THE meeting place for the international kitchen scene in 2024. Visit us at our stand and be inspired by our BORA appliances.

  • When? 16 - 21 April 2024
  • Where? Salone Del Mobile, Corso Italia, 20017 Rhi MI, Italia
  • Location: Hall 2, Stand A10
  • Opening Hours: 09:30 am to 6:30 pm
  • Displayed Products: Professional 3.0, Classic 2.0, X Pure, M Pure, Pure, S Pure, Cool, Cool Combi, Freeze, Horizon, Stars, QVac

BORA - More than cooking.

BORA is a company from Raubling in Upper Bavaria that develops and sells premium built-in kitchen appliances with impressive design standards. Since Willi Bruckbauer founded the company in 2007, BORA has been committed to revolutionising the kitchen as a living space by questioning the ordinary. Its mission: to offer extraordinary products for extraordinary experiences. The story began with the innovative cooktop extractor systems, which heralded the end of the extractor hood by using patented technology to draw vapours downwards. Over the years, BORA has expanded its product range to include additional appliances such as the BORA X BO professional steam oven for your home and the BORA multi-drawer. All BORA products are characterised by innovative technology combined with premium design and intuitive operation.

Work with BORA

Working relationships with BORA stand out for the high level of personal interaction. Area sales managers know their retail partners well and thanks to their excellent knowledge of our products are always on hand with help and advice. Extraordinary partner events, such as those organised in the context of the greatest cycling race in the world – the Tour de France – strengthen business relationships, enable you to experience BORA products in the flesh, and convey the BORA spirit.