Products

BORA Professional 3.0 and BORA X Pure win German Design Award 2021

10.2020

Raubling. BORA, manufacturer of innovative cooktop extractors, is already looking forward to next year as it’s now official: the BORA X Pure range and recently launched BORA Professional 3.0 have both won the prestigious German Design Award for 2021. The award places particular emphasis on outstanding and innovative design.

BORA’s founder Willi Bruckbauer commented: ‘We’ve created something really quite special with the BORA Professional 3.0 and the BORA X Pure, and we’re absolutely delighted that our efforts are being acknowledged with double awards. The BORA concept started a major trend that continues to influence the entire kitchen industry. And what’s even better is that not only do our products’ functionality and technology earn us top recognition, our designs do too.’

BORA Professional 3.0 is a modular system that can be customised to meet customer requirements. Its design highlight is the subtle, stainless-steel control knob with a black glass front and sensitive touch-operated surface with a high-definition, white LED display. The removable stainless steel ring and optimised LED display not only visually enhance the knob but also enlarge the touch-operated area. All functions are easily, conveniently and intuitively activated by twisting the knob and tapping the central touch-operated surface.

The unique, striking design of the air inlet nozzle on the BORA X Pure is what makes it stand out. It is slightly recessed into the centre of the cooktop and can be twisted to create various looks. The innovative eSwap system allows filters to be changed swiftly and easily from the top through the air inlet opening. The cooktop extractor, cooktops and functions are compactly controlled via a central touch operating panel (sControl) with a vertical touch slider.

About the German Design Award

The German Design Award is presented by the German Design Council, the expert organisation for brand and design in Germany. The Council is commissioned by the highest authority to represent the German design industry. Established as a foundation on the initiative of the German Bundestag in 1953, it supports the industry to consistently generate added brand value through design. As a result, the German Design Council is one of the world’s leading competence centres for communication and brand management in the field of design. In addition to industry associations and institutions, the exclusive network of foundation members includes the owners and brand directors of numerous renowned companies.

Na podjetje

BORA razvija in proizvaja inovativne, vrhunske kuhinjske naprave z visokimi standardi oblikovanja. Nemško-avstrijska skupina podjetij svojo ponudbo na mednarodnem trgu predstavlja pod vodilom »More than cooking«. Odkar je Willi Bruckbauer ustanovil družbo BORA leta 2007, si podjetje prizadeva izzivati že znano. Cilj: Revolucioniramo kuhinjo kot življenjski prostor. Z izjemnimi izdelki za izjemna doživetja.

Vse se je začelo z inovativnimi sistemi odvoda pare, ki zahvaljujoč pametni tehnologiji paro, ki nastaja med kuhanjem, odvajajo navzdol, in ki jih nenehno nadalje razvijamo z zavezanostjo družbe BORA popolnosti. V ponudbo izdelkov smo vključili parne sisteme in sisteme za peko, hladilne in zamrzovalne sisteme ter sisteme za čiščenje in pomivanje. Nenehno razvijamo ponudbo in doživetja v živo, da bomo lahko ljubiteljem in strankam družbe BORA tudi v prihodnosti zagotavljali najboljšo izkušnjo pri kuhanju. Izdelke BORA odlikujejo najvišja zmogljivost, preprosto čiščenje in enostavno upravljanje. Zahvaljujoč brezčasnemu dizajnu se brez težav zlijejo z vsako kuhinjo ter v kuhinji kot življenjskem prostoru zagotavljajo svež zrak in prost pogled.

BORA ima trenutno več kot 750 zaposlenih po vsem svetu, zlasti v poslovalnicah v Raublingu, Niederndorfu in Sydneyju ter v trgovini Flagship Store v Herfordu. Izdelke BORA prodajamo v več kot 40 državah. Skupina podjetij BORA je privlačen in večkrat nagrajeni delodajalec, katerega izdelki so prejeli številne pomembne mednarodne za oblikovanje.